PPC
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Name | PPC |
|---|---|
| Time Needed to Take Effect | Near-instant - as long as it takes to setup your PPC campaign and acquire clicks |
| Relative Costs | In the short term, PPC is usually less expensive than SEO. However, the cost of SEO begins to fall while the cost of PPC remains steady. After a few months of advertising, PPC is typically more expensive. |
| Ongoing Effort Required? | Typically, but not as much as SEO. Unless new advertising concepts are constantly being introduced, PPC requires less effort over time. |
| Potential Click Volume (% of searches) | Generally, about 2% of the people searching will click on a paid advertisement. |
| Scalability | Easy - Provided you have the ad budget, you can have advertisements running on hundreds of thousands of keywords in short order. |
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