SEO
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Name | SEO |
|---|---|
| Time Needed to Take Effect | Typically 3-6 months are needed for SEO work to materialize benefits |
| Relative Costs | In the short term, SEO work typically requires more cash than PPC. In the long run (beyond 6 months), SEO is typically less expensive. |
| Ongoing Effort Required? | Definitely - in order to be successful long-term, an SEO strategy must embrace ongoing effort. |
| Potential Click Volume (% of searches) | If you obtain #1 ranking on a particular keyword, 30-50% of the people searching will click on your listing. |
| Scalability | Possible, but expensive. SEO works best when it's one piece of content at a time, one link at a time. In order to achieve any real scale, you need a large team. |
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