The need of the hour is scalable solution along with better
customer experience. Web development, in its conventional format,
is almost reaching the pinnacle of its existence. Recently, there
is a lot of valuable noise being made by the machine learning
paradigm. It has seeped into various spheres. For quite some time,
ML has been a major part of software solutions and now it is
benefiting companies collectively by redefining web development in
Plenty of ML and AI enabled frameworks have been set up by industry
leaders like Google and Facebook. These free platforms enable other
brands to engage in avant-garde diversions within their businesses.
Now let us look at some capabilities of ML when it comes to web
EXAMPLES OF MACHINE LEARNING ELEMENTS IN WEB DEVELOPMENT
Chatbots : Chat bots are the most widely used and popular
example of a ML element in web development. Research Dive is
expecting a CAGR of 28.7% from the chatbots market from 2019 to
2027. The market will reach a valuation of $19,570 Million by 2027.
Globally, 85% of consumers use prefer chatbots for customer support
in 2020. Minimal human error, literal round-the-clock support, and
prompt responses make this feature stand out.
Content : AI and ML based content generators are not rare.
Machine learning can churn out relevant, insightful, and immensely
versatile content at the click of a button. It reduces overhead
costs and delays. This is especially useful in the news industry
where hard facts have to be published without biases.
Email Marketing : Over 100 Billion business emails are sent
daily according to Emerj. The major concerns for any email marketer
are CTR, open rates, and personalization. Through strategic use of
ML and artificial intelligence, all these concerns can be addressed
in the most profound fashion. It helps in increasing engagement,
calibrating timings, and finding new customer segments through
proper tonality and content variations.
We have barely scratched the surface of machine learning elements
in web designing. However, the above-mentioned trends are currently
taking the industry and business landscapes by storm. The question
arises – why? What exactly are the functional merits and the
practical perquisite attached with the tech? Let us quickly glance
at four of them.