The idea is born in 2006 during the maternity leave of Vanina. She wanted to compare unusual things such as the best place to give birth...

She realizes that it was not so easy to find nice comparison tables about things that were not products to sell, not only price comparisons... and be able to collaborate with others to maintain a matrix with a lot of interesting details, advanced criteria such as ratings...

With a lot of social networks arriving on the market around 2007, she understood that this comparison tool should be "social" oriented.

Time passes, it becomes obvious that it would be very nice to have a generic, collaborative and social tool that helps everyone to create easily comparisons. Alexis enjoyed the idea and started to work on this project end of 2008.