History of PPC

Last update 2012-01-16 00:16:08

Creation date 2012-01-16 00:13:54

• 
  Jason Lancaster on 2012-01-16 00:16:08Report

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  public

• 
  Jason Lancaster on 2012-01-16 00:13:54Report

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  PPC

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  Time Needed to Take Effect

  Near-instant - as long as it takes to setup your PPC campaign and acquire clicks

  Relative Costs

  In the short term, PPC is usually less expensive than SEO. However, the cost of SEO begins to fall while the cost of PPC remains steady. After a few months of advertising, PPC is typically more expensive.

  Ongoing Effort Required?

  Typically, but not as much as SEO. Unless new advertising concepts are constantly being introduced, PPC requires less effort over time.

  Potential Click Volume (% of searches)

  Generally, about 2% of the people searching will click on a paid advertisement.

  Scalability

  Easy - Provided you have the ad budget, you can have advertisements running on hundreds of thousands of keywords in short order.