History of SEO

Last update 2012-01-16 00:16:08

Creation date 2012-01-16 00:13:54

• 
  Jason Lancaster on 2012-01-16 00:16:08Report

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• 
  Jason Lancaster on 2012-01-16 00:13:54Report

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  Time Needed to Take Effect

  Typically 3-6 months are needed for SEO work to materialize benefits

  Relative Costs

  In the short term, SEO work typically requires more cash than PPC. In the long run (beyond 6 months), SEO is typically less expensive.

  Ongoing Effort Required?

  Definitely - in order to be successful long-term, an SEO strategy must embrace ongoing effort.

  Potential Click Volume (% of searches)

  If you obtain #1 ranking on a particular keyword, 30-50% of the people searching will click on your listing.

  Scalability

  Possible, but expensive. SEO works best when it's one piece of content at a time, one link at a time. In order to achieve any real scale, you need a large team.