SEO vs PPC
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Quick comparison of SEO and PPC as business marketing/advertising tools
Quick comparison of SEO and PPC as business marketing/advertising tools
Name | SEO | PPC |
|---|---|---|
| Time Needed to Take Effect | Typically 3-6 months are needed for SEO work to materialize benefits | Near-instant - as long as it takes to setup your PPC campaign and acquire clicks |
| Relative Costs | In the short term, SEO work typically requires more cash than PPC. In the long run (beyond 6 months), SEO is typically less expensive. | In the short term, PPC is usually less expensive than SEO. However, the cost of SEO begins to fall while the cost of PPC remains steady. After a few months of advertising, PPC is typically more expensive. |
| Ongoing Effort Required? | Definitely - in order to be successful long-term, an SEO strategy must embrace ongoing effort. | Typically, but not as much as SEO. Unless new advertising concepts are constantly being introduced, PPC requires less effort over time. |
| Potential Click Volume (% of searches) | If you obtain #1 ranking on a particular keyword, 30-50% of the people searching will click on your listing. | Generally, about 2% of the people searching will click on a paid advertisement. |
| Scalability | Possible, but expensive. SEO works best when it's one piece of content at a time, one link at a time. In order to achieve any real scale, you need a large team. | Easy - Provided you have the ad budget, you can have advertisements running on hundreds of thousands of keywords in short order. |
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