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A.C.E.R. Marketing Comparison

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Compare Attract vs Capture vs Engage vs Retain

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AttractCaptureEngageRetain
TickingCoupons
Ads (Adwords, Billboards, Radio, etc.)NoNoNo
Direct MailNo-
Coupons (Groupon, Print Coupons, etc.)-NoNo
SEO (Google, Local, etc.)NoNoNo
Social Media (Facebook, Twitter, YouTube, etc.)NoNo
WebsiteNoNoNo
BlogNo-No
Newsletter (online, offline)NoNo
Loyalty ProgramsNo-
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Compare Attract vs Capture vs Engage vs Retain
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Dan Wegner
2012-07-17 21:44:44
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