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A.C.E.R. Marketing Comparison

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Compare Attract vs Capture vs Engage vs Retain

Link
AttractCaptureEngageRetain
TickingCouponsYesYesYesYes
Ads (Adwords, Billboards, Radio, etc.)YesNoNoNo
Direct MailYesYesNo-
Coupons (Groupon, Print Coupons, etc.)Yes-NoNo
SEO (Google, Local, etc.)YesNoNoNo
Social Media (Facebook, Twitter, YouTube, etc.)NoYesYesNo
WebsiteNoYesNoNo
BlogNo-YesNo
Newsletter (online, offline)NoNoYesYes
Loyalty ProgramsNoYes-Yes
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Compare Attract vs Capture vs Engage vs Retain
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Dan Wegner
Jul. 17th 2012 9:44:44 PM
Jul. 17th 2012 9:17:30 PM
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