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A.C.E.R. Marketing Comparison

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Compare Attract vs Capture vs Engage vs Retain

Link
AttractCaptureEngageRetain
TickingCouponsJaJaJaJa
Ads (Adwords, Billboards, Radio, etc.)JaNeinNeinNein
Direct MailJaJaNein-
Coupons (Groupon, Print Coupons, etc.)Ja-NeinNein
SEO (Google, Local, etc.)JaNeinNeinNein
Social Media (Facebook, Twitter, YouTube, etc.)NeinJaJaNein
WebsiteNeinJaNeinNein
BlogNein-JaNein
Newsletter (online, offline)NeinNeinJaJa
Loyalty ProgramsNeinJa-Ja
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Compare Attract vs Capture vs Engage vs Retain
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Dan Wegner
2012-07-17 21:44:44
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