History of CPM (cost per mille)

Last update 2011-04-29 23:00:42

Creation date 2011-04-29 21:52:56

finfin on 2011-04-29 23:00:42
Editor
public
Viewer
public
finfin on 2011-04-29 22:58:15
Publisher Disadvantages
- High traffic required.
- Clicks pay nothing.
finfin on 2011-04-29 22:45:25
Publisher Disadvantages
- High traffic required.
- Clicks pay nothing.
Advertiser Disadvantages
- Weak correlation between ads and sales or leads.
- Poor conversion and performance advertising.
finfin on 2011-04-29 22:29:51
Advertiser Disadvantages
- No correlation between ads and sales or leads.
- Poor conversion and performance advertising.
Advertiser Advantages
- The advertiser knows the expected daily impressions and costs.
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finfin on 2011-04-29 21:52:56
Mode
70
Name
CPM (cost per mille)
Viewer
unlisted
Editor
finfin-ev3vmug
Category
webmaster
Beschreibung
CPM (cost per mille) is the price of mille banners impressions in dollar currency. Payment depends on the number of impressions solely.
Advertiser Advantages
The advertiser knows the expected daily impressions and costs.
Publisher Advantages
- The publisher knows the expected revenue per impression.
- No concern about CTR
Advertiser Disadvantages
No correlation between ads and sales or leads. Poor conversion and performance advertising.
Publisher Disadvantages
- Very high traffic required.
- Clicks pay nothing.