History of CPM (cost per mille)

Last update Apr. 29^th 2011 11:00:42 PM

Creation date Apr. 29^th 2011 9:52:56 PM

finfin on Apr. 29^th 2011 11:00:42 PM
Editor
public
Viewer
public
finfin on Apr. 29^th 2011 10:58:15 PM
Publisher Disadvantages
- High traffic required.
- Clicks pay nothing.
finfin on Apr. 29^th 2011 10:45:25 PM
Publisher Disadvantages
- High traffic required.
- Clicks pay nothing.
Advertiser Disadvantages
- Weak correlation between ads and sales or leads.
- Poor conversion and performance advertising.
finfin on Apr. 29^th 2011 10:29:51 PM
Advertiser Disadvantages
- No correlation between ads and sales or leads.
- Poor conversion and performance advertising.
Advertiser Advantages
- The advertiser knows the expected daily impressions and costs.
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finfin on Apr. 29^th 2011 9:52:56 PM
Mode
70
Name
CPM (cost per mille)
Viewer
unlisted
Editor
finfin-ev3vmug
Category
webmaster
Description
CPM (cost per mille) is the price of mille banners impressions in dollar currency. Payment depends on the number of impressions solely.
Advertiser Advantages
The advertiser knows the expected daily impressions and costs.
Publisher Advantages
- The publisher knows the expected revenue per impression.
- No concern about CTR
Advertiser Disadvantages
No correlation between ads and sales or leads. Poor conversion and performance advertising.
Publisher Disadvantages
- Very high traffic required.
- Clicks pay nothing.