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CPM (cost per mille)

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CPM (cost per mille) is the price of mille banners impressions in dollar currency. Payment depends on the number of impressions solely.
Name
CPM (cost per mille)
Publisher
Publisher Advantages
  • The publisher knows the expected revenue per impression.
  • No concern about CTR
Publisher Disadvantages
  • High traffic required.
  • Clicks pay nothing.
Advertiser
Advertiser Advantages
  • The advertiser knows the expected daily impressions and costs.
Advertiser Disadvantages
  • Weak correlation between ads and sales or leads.
  • Poor conversion and performance advertising.
Ad networks
Best ads networksTribal Fusion...
Advertising solutions
English
Public
Public
Apr. 29th 2011 11:00:42 PM
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