CPM (cost per mille)

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CPM (cost per mille) is the price of mille banners impressions in dollar currency. Payment depends on the number of impressions solely.

See the reference side-by-side comparison CPM (cost per mille) vs PPC (pay per click) vs CPA (cost per acquisition) Advertisements

Name	CPM (cost per mille)
Publisher
Publisher Advantages	The publisher knows the expected revenue per impression. No concern about CTR
Publisher Disadvantages	High traffic required. Clicks pay nothing.
Advertiser
Advertiser Advantages	The advertiser knows the expected daily impressions and costs.
Advertiser Disadvantages	Weak correlation between ads and sales or leads. Poor conversion and performance advertising.
Ad networks
Best ads networks	Tribal Fusion...

CPM (cost per mille) vs PPC (pay per click) vs CPA (cost per acquisition) Advertisements
Compare CPM (cost per mille) vs PPC (pay per click) vs CPA (cost per acquisition)
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Last update 2011-04-29 23:00:42

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