CPM (cost per mille) vs PPC (pay per click) vs CPA (cost per acquisition) Advertisements
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Compare CPM (cost per mille) vs PPC (pay per click) vs CPA (cost per acquisition)
|CPM (cost per mille)
|PPC (pay per click)
|CPA (cost per acquisition)
|CPM (cost per mille) is the price of mille banners impressions in dollar currency. Payment depends on the number of impressions solely.
|PPC (pay per click) is also known as cost per click (CPC). The advertiser pays for each click made on a banner impression. Payment depends on the number of clicks solely. The CTR (click through rate) measures the success of this kind of online advertising campaign. It is the number of clicks divided by the number of impressions.
|CPA (cost per acquisition or cost per action) is also known as cost per conversion, cost per lead or cost per sale. It is is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Payment depends either on the cost of lead, cost of sale or a percentage of the sale's revenue.
|Best ads networks
|Google Adsense, AdBrite...
|Commission Junction, Linkshare, Share-a-sale...