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History of
CPM (cost per mille)
Last update
2011-04-29 23:00:42
Creation date
2011-04-29 21:52:56
finfin
on 2011-04-29 23:00:42
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Editor
public
Viewer
public
finfin
on 2011-04-29 22:58:15
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Publisher Disadvantages
High traffic required.
Clicks pay nothing.
finfin
on 2011-04-29 22:45:25
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Publisher Disadvantages
High traffic required.
Clicks pay nothing.
Advertiser Disadvantages
Weak correlation between ads and sales or leads.
Poor conversion and performance advertising.
finfin
on 2011-04-29 22:29:51
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Advertiser Disadvantages
No correlation between ads and sales or leads.
Poor conversion and performance advertising.
Advertiser Advantages
The advertiser knows the expected daily impressions and costs.
Best ads networks
Tribal Fusion...
finfin
on 2011-04-29 21:52:56
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Mode
70
Nome
CPM (cost per mille)
Viewer
unlisted
Editor
finfin-ev3vmug
Category
webmaster
Descrizione
CPM (cost per mille) is the price of mille banners impressions in dollar currency. Payment depends on the number of impressions solely.
Advertiser Advantages
The advertiser knows the expected daily impressions and costs.
Publisher Advantages
The publisher knows the expected revenue per impression.
No concern about CTR
Advertiser Disadvantages
No correlation between ads and sales or leads. Poor conversion and performance advertising.
Publisher Disadvantages
Very high traffic required.
Clicks pay nothing.
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CPM (cost per mille)