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History of PPC (pay per click)

Last update Apr. 29th 2011 11:00:42 PM
Creation date Apr. 29th 2011 9:52:56 PM
  • finfin on Apr. 29th 2011 11:00:42 PM
    Editor
    public
    Viewer
    public
  • finfin on Apr. 29th 2011 10:45:25 PM
    Publisher Disadvantages
    • High CTR required.
    • Unpredictable revenue
    • Not all clicks are counted.
    • Risk to have an account closed due to invalid clicks ratio.
    Advertiser Advantages
    • Indicator for banner quality.
    • Must bid at the going rate for exposure
    • The advertiser can block some websites to display the campaign.
    Publisher Advantages
    • The publisher can block some advertisers into a filter list.
    Advertiser Disadvantages
    • Weak correlation between ads and sales or leads.
    • Vulnerable to click frauds.
  • finfin on Apr. 29th 2011 10:29:51 PM
    Best ads networks
    Google Adsense, AdBrite...
    Advertiser Disadvantages
    • No correlation between ads and sales or leads.
    • Vulnerable to click frauds.
    Advertiser Advantages
    • Indicator for banner quality.
    • The advertiser can block some sites to display the campaign.
  • finfin on Apr. 29th 2011 9:52:56 PM
    Mode
    70
    Name
    PPC (pay per click)
    Viewer
    unlisted
    Editor
    finfin-ev3vmug
    Category
    webmaster
    Description
    PPC (pay per click) is also known as cost per click (CPC). The advertiser pays for each click made on a banner impression. Payment depends on the number of clicks solely. The CTR (click through rate) measures the success of this kind of online advertising campaign. It is the number of clicks divided by the number of impressions.