History of PPC (pay per click)

Last update Apr. 29^th 2011 11:00:42 PM

Creation date Apr. 29^th 2011 9:52:56 PM

• 
  finfin on Apr. 29^th 2011 11:00:42 PMReport

  Editor

  public

  Viewer

  public

• 
  finfin on Apr. 29^th 2011 10:45:25 PMReport

  Publisher Disadvantages

  • High CTR required.
  • Unpredictable revenue
  • Not all clicks are counted.
  • Risk to have an account closed due to invalid clicks ratio.

  Advertiser Advantages

  • Indicator for banner quality.
  • Must bid at the going rate for exposure
  • The advertiser can block some websites to display the campaign.

  Publisher Advantages

  • The publisher can block some advertisers into a filter list.

  Advertiser Disadvantages

  • Weak correlation between ads and sales or leads.
  • Vulnerable to click frauds.

• 
  finfin on Apr. 29^th 2011 10:29:51 PMReport

  Best ads networks

  Google Adsense, AdBrite...

  Advertiser Disadvantages

  • No correlation between ads and sales or leads.
  • Vulnerable to click frauds.

  Advertiser Advantages

  • Indicator for banner quality.
  • The advertiser can block some sites to display the campaign.

• 
  finfin on Apr. 29^th 2011 9:52:56 PMReport

  Mode

  70

  Name

  PPC (pay per click)

  Viewer

  unlisted

  Editor

  finfin-ev3vmug

  Category

  webmaster

  Description

  PPC (pay per click) is also known as cost per click (CPC). The advertiser pays for each click made on a banner impression. Payment depends on the number of clicks solely. The CTR (click through rate) measures the success of this kind of online advertising campaign. It is the number of clicks divided by the number of impressions.