Historique de PPC (pay per click)

Mis à jour 29 avr. 2011 23:00:42

Date de création 29 avr. 2011 21:52:56

• 
  finfin le 29 avr. 2011 23:00:42Signaler

  Editeur

  public

  Visibilité

  public

• 
  finfin le 29 avr. 2011 22:45:25Signaler

  Publisher Disadvantages

  • High CTR required.
  • Unpredictable revenue
  • Not all clicks are counted.
  • Risk to have an account closed due to invalid clicks ratio.

  Advertiser Advantages

  • Indicator for banner quality.
  • Must bid at the going rate for exposure
  • The advertiser can block some websites to display the campaign.

  Publisher Advantages

  • The publisher can block some advertisers into a filter list.

  Advertiser Disadvantages

  • Weak correlation between ads and sales or leads.
  • Vulnerable to click frauds.

• 
  finfin le 29 avr. 2011 22:29:51Signaler

  Best ads networks

  Google Adsense, AdBrite...

  Advertiser Disadvantages

  • No correlation between ads and sales or leads.
  • Vulnerable to click frauds.

  Advertiser Advantages

  • Indicator for banner quality.
  • The advertiser can block some sites to display the campaign.

• 
  finfin le 29 avr. 2011 21:52:56Signaler

  Mode

  70

  Nom

  PPC (pay per click)

  Visibilité

  unlisted

  Editeur

  finfin-ev3vmug

  Catégorie

  webmaster

  Description

  PPC (pay per click) is also known as cost per click (CPC). The advertiser pays for each click made on a banner impression. Payment depends on the number of clicks solely. The CTR (click through rate) measures the success of this kind of online advertising campaign. It is the number of clicks divided by the number of impressions.