PPC (pay per click)

Entreprises > Webmaster
2011-04-29 23:00:42
PPC (pay per click) is also known as cost per click (CPC). The advertiser pays for each click made on a banner impression. Payment depends on the number of clicks solely. The CTR (click through rate) measures the success of this kind of online advertising campaign. It is the number of clicks divided by the number of impressions.
PPC (pay per click)
Publisher Advantages
  • The publisher can block some advertisers into a filter list.
Publisher Disadvantages
  • High CTR required.
  • Unpredictable revenue
  • Not all clicks are counted.
  • Risk to have an account closed due to invalid clicks ratio.
Advertiser Advantages
  • Indicator for banner quality.
  • Must bid at the going rate for exposure
  • The advertiser can block some websites to display the campaign.
Advertiser Disadvantages
  • Weak correlation between ads and sales or leads.
  • Vulnerable to click frauds.
Ad networks
Best ads networksGoogle Adsense, AdBrite...
  • 2011-04-29 21:52:56
    2011-04-29 23:00:42
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