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Historique de CPA (cost per acquisition)

Mis à jour 29 avr. 2011 23:00:43
Date de création 29 avr. 2011 21:52:56
  • finfin le 29 avr. 2011 23:00:43
    Editeur
    public
    Visibilité
    public
  • finfin le 29 avr. 2011 22:58:15
    Advertiser Advantages
    • The advertiser pays according to results, performance only.
    • Receives exposure even without clicks
    • Low vulnerability to frauds.
    • High correlation between ads and sales or leads
    • Indicator of campaign and banner quality.
    Advertiser Disadvantages
    • It can imply higher cost, but also higher ROI.
    Publisher Advantages
    • Potentially highest payout.
    Publisher Disadvantages
    • Unpredictable revenue
    • Clicks pay nothing.
    • Some advertisers create banners that do not convert in order to get free advertising...
    • Potentially frauds from advertisers...
  • finfin le 29 avr. 2011 22:45:25
    Advertiser Advantages
    • The advertiser pays according to results only.
    • Low vulnerability to frauds.
    • High correlation between ads and sales or leads
    • Indicator of campaign and banner quality.
    Publisher Disadvantages
    • Unpredictable revenue
  • finfin le 29 avr. 2011 22:29:51
    Best ads networks
    Commission Junction, Linkshare, Share-a-sale...
    Description
    CPA (cost per acquisition or cost per action) is also known as cost per conversion, cost per lead or cost per sale. It is is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Payment depends either on the cost of lead, cost of sale or a percentage of the sale's revenue.
  • finfin le 29 avr. 2011 21:52:56
    Mode
    70
    Nom
    CPA (cost per acquisition)
    Visibilité
    unlisted
    Editeur
    finfin-ev3vmug
    Catégorie
    webmaster
    Description
    cost per conversion
Retourner à: CPA (cost per acquisition)