History of CPA (cost per acquisition)

Last update Apr. 29^th 2011 11:00:43 PM

Creation date Apr. 29^th 2011 9:52:56 PM

finfin on Apr. 29^th 2011 11:00:43 PM
Editor
public
Viewer
public
finfin on Apr. 29^th 2011 10:58:15 PM
Advertiser Advantages
- The advertiser pays according to results, performance only.
- Receives exposure even without clicks
- Low vulnerability to frauds.
- High correlation between ads and sales or leads
- Indicator of campaign and banner quality.
Advertiser Disadvantages
- It can imply higher cost, but also higher ROI.
Publisher Advantages
- Potentially highest payout.
Publisher Disadvantages
- Unpredictable revenue
- Clicks pay nothing.
- Some advertisers create banners that do not convert in order to get free advertising...
- Potentially frauds from advertisers...
finfin on Apr. 29^th 2011 10:45:25 PM
Advertiser Advantages
- The advertiser pays according to results only.
- Low vulnerability to frauds.
- High correlation between ads and sales or leads
- Indicator of campaign and banner quality.
Publisher Disadvantages
- Unpredictable revenue
finfin on Apr. 29^th 2011 10:29:51 PM
Best ads networks
Commission Junction, Linkshare, Share-a-sale...
Description
CPA (cost per acquisition or cost per action) is also known as cost per conversion, cost per lead or cost per sale. It is is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Payment depends either on the cost of lead, cost of sale or a percentage of the sale's revenue.
finfin on Apr. 29^th 2011 9:52:56 PM
Mode
70
Name
CPA (cost per acquisition)
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unlisted
Editor
finfin-ev3vmug
Category
webmaster
Description
cost per conversion

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