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History of CPA (cost per acquisition)

Last update 2011-04-29 23:00:43
Creation date 2011-04-29 21:52:56
  • finfin on 2011-04-29 23:00:43
    Editor
    public
    Viewer
    public
  • finfin on 2011-04-29 22:58:15
    Advertiser Advantages
    • The advertiser pays according to results, performance only.
    • Receives exposure even without clicks
    • Low vulnerability to frauds.
    • High correlation between ads and sales or leads
    • Indicator of campaign and banner quality.
    Advertiser Disadvantages
    • It can imply higher cost, but also higher ROI.
    Publisher Advantages
    • Potentially highest payout.
    Publisher Disadvantages
    • Unpredictable revenue
    • Clicks pay nothing.
    • Some advertisers create banners that do not convert in order to get free advertising...
    • Potentially frauds from advertisers...
  • finfin on 2011-04-29 22:45:25
    Advertiser Advantages
    • The advertiser pays according to results only.
    • Low vulnerability to frauds.
    • High correlation between ads and sales or leads
    • Indicator of campaign and banner quality.
    Publisher Disadvantages
    • Unpredictable revenue
  • finfin on 2011-04-29 22:29:51
    Best ads networks
    Commission Junction, Linkshare, Share-a-sale...
    Descripción
    CPA (cost per acquisition or cost per action) is also known as cost per conversion, cost per lead or cost per sale. It is is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Payment depends either on the cost of lead, cost of sale or a percentage of the sale's revenue.
  • finfin on 2011-04-29 21:52:56
    Mode
    70
    Nombre
    CPA (cost per acquisition)
    Viewer
    unlisted
    Editor
    finfin-ev3vmug
    Category
    webmaster
    Descripción
    cost per conversion
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