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Website A/B Split testing and optimization tools

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To increase sales and conversion rate on your website, you need to test and optimize each page and flow. Some testing software are dedicated to this optimization process.

You can usually create two versions of a page and do A/B testing to know which one performs better. There is also mutivariate testing to maximize conversions and understand adequate changes to do. Heatmaps or clickmaps help you to see what visitors are clicking on. A lot of different metrics and reports are generated from these website optimizer tools.

Link
AB TastyConvertizeKameleoonOmniture Test & TargetOptimizelyVisual Website OptimizerGoogle Website OptimizerOmniconvert
Webseiteabtasty.comconvertize.iokameleoon.comomniture.com/...optimizely.comvwo.comgoogle.com/...omniconvert.com
Videovimeo.com/...kameleoon.com
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Country of originFrance, Australia, UK, Germany, SpainUnited-KingdomFranceUSAUSAIndiaUSARomania
Preisgestaltung
  • Trial - Free
  • Monthly subscriptions start from $34/mo for 5,000 tested visitors
  • Pay as you go plans also available
  • Enterprise offers: Contact Us
  • Trial - Free
  • Monthly plan starting from 9€/month for 50,000 monthly visitors
  • Agency plan up to 3,000,000 monthly visitors
  • Contact Kameleoon for more information
Annual contract of $10,000+
  • Bronze: $19/mo : 2,000 monthly visitors
  • Silver: $79/mo : 20,000 monthly visitors
  • Gold: $399/mo : 200,000 monthly visitors
  • Platinum: Contact Us
  • $49/mo : 10,000 Visitors tested per month
  • $129/mo : 30,000 Visitors tested per month
  • $249/mo : 100,000 Visitors tested per month
Free
  • Free account available, all features, no credit card
  • Monthly plan starting from 38$
  • Enterprise offers available
Aktualisieren2016-09-05 11:22:202017-03-14 22:11:052016-08-30 09:35:392016-07-06 18:32:452016-07-06 18:32:452020-10-11 20:15:192016-07-06 18:32:452017-02-16 12:05:40
Dienstleistungen
Personalised persuasion technique suggestionsJaNeinNeinNeinNeinJa
Dedicated Neuromarketing ConsultantJa
Monthly Expert ReviewJaJa
Funnel AnalysisJaJa
Neuromarketing RoadmapJa
Pre-Launch CheckJa
Core Features
A/B Split TestingJaJaJaJaJaJaJaJa
Multivariate testingJaJaJaJaJaJaJaJa
Geo and Behavioral targetingJaJaJaJaJaJaNeinJa
Easy point-and-click editorJaJaJaNeinJaJaNeinJa
One-time code integrationJaJaJaNeinJaJaNeinJa
Asynchronous code snippetJaNeinJaNeinJa Small line of code- Not w/ httpsNeinJa
Realtime reportsJaJaJaJaJaJaNeinJa
Multiple conversion goalsJaJaJaJaJaJaNeinJa
Heatmaps & clickmapsJa-JaNeinNeinJaNein
Usability ReportsJaNeinNeinNeinJaNein
Visitors tested CappingJaNeinJaNeinNeinJa
Test schedulerJaJaJaNeinJaNeinNeinJa
Automatic mail reportJa-Ja Available with Premium configurationNeinJaNeinNeinJa
Self OptimizationJa-JaNeinNeinJa
Simulation modeJaJaJaJaJa
Tests on protected pagesJaJaJa
Advanced Features
Multiple selectionsJaJaJaNeinJa
Advanced selection engineJaJaJaJa
Absolute move modeJaJaJaJaNeinJa
Visitor segmentation & targetingJaJaJaJaJaJaNeinJa
Revenue TrackingJa-JaJaJaNeinNeinJa
Integration with Google AnalyticsJaJaJaNeinJaJaJaJa
Integration with OmnitureJaJaJa
Integration with WebtrendsJaJa
Integration with AT InternetJaJaJa
Cross-domain trackingJaJaJaJaJaJaNein
Automatic test monitoringJaJaJaJaJaNein
HTML, CSS and JQuery based testsJaJaJaNeinJa Advanced-NeinJa
PluginsJa Prestashop, Magento, Wordpress-Ja Drupal Commerce, Prestashop, Wordpress, DotClearNeinJaJa wordpress, joomla, drupal, magentoNeinJa
API to fetch test resultsJa-JaJaJaJaNein
Enterprise Features
Multiple permission-based loginsJaJaJaJaJaJaNeinJa
Client or project sub-accountsJaJaJaNeinJaJaNeinJa
Account activity notificationsJaJaJaJaJaJaNeinJa
Whitelist IPs to access accountJaNeinJaNeinJaNeinJa
Content Delivery Network (CDN)JaJaJaJaNein
Chat supportJaJaJa
SupportAB Tasty has offices in Paris, London, Cologne, Madrid, Sydney and New York to accommodate clients’ need for prompt support in their own languages. Reach out today!Live chatFrom product developersSupport teamMultiple levelsSubmit a ticketThrough forumsFeel free to call us +40 736 718 154 or email us at support@omniconvert.com
Webseiteabtasty.comconvertize.iokameleoon.comomniture.com/...optimizely.comvwo.comgoogle.com/...omniconvert.com
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Comparison of testing optimization software tools to test and optimize website conversion and increase sales.
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User reviews and comments

  • Philippe Aime on 2017-03-14 12:21:22
    suggested on Convertize to set Name to Convertize
  • Philippe Aime on 2017-03-14 12:20:58
    suggested on Convertize to set Name to Convertize
  • Philippe Aime on 2017-01-16 23:26:24
    suggested on Convertize to set Name to Scenario

    getScenario.com

  • Vanina on 2016-11-09 21:10:59

    @Sarah MH you can update this public table, it is a collaborative comparison table...

  • Sarah MH on 2016-11-08 19:24:43

    Will you be updating this table to compare to Optimize 360 - Google's new optimization and personalization tool?

  • Alex DeLarge on 2015-11-05 18:28:34
    suggested on AB Tasty to set Multiple permission-based logins to no
  • Alex DeLarge on 2015-11-05 18:28:30
    suggested on AB Tasty to set API to fetch test results to no
  • Alex DeLarge on 2015-11-05 18:28:25
    suggested on AB Tasty to set API to fetch test results to no
  • Vanina on 2013-01-22 16:56:34

    Hello @Tom, thanks for your comment, in my opinion this current list should focus on this kind of software/services (I have renamed the comparison with "Website A/B Split testing", maybe do you have a better suggestion?). I believe it is better to create more specific comparison charts on other optimization tools in order to keep this table readable. But actually on socialcompare.com you can create different comparison views.. so we could have both a general big table grouping all these tools, and several small tables more focused on a specific optimization type.... If you know other interesting tools worth to mention here, do not hesitate to update this table or create a new list ! Thank you!