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Website A/B Split testing and optimization tools


To increase sales and conversion rate on your website, you need to test and optimize each page and flow. Some testing software are dedicated to this optimization process.

You can usually create two versions of a page and do A/B testing to know which one performs better. There is also mutivariate testing to maximize conversions and understand adequate changes to do. Heatmaps or clickmaps help you to see what visitors are clicking on. A lot of different metrics and reports are generated from these website optimizer tools.

AB TastyConvertizeKameleoonOmniture Test & TargetOptimizelyVisual Website OptimizerGoogle Website OptimizerOmniconvert
Pays d'origineFrance, Australia, UK, Germany, SpainUnited-KingdomFranceUSAUSAIndiaUSARomania
  • Trial - Free
  • Monthly plans starting from 29€/month for 5,000 tested visitors
  • Pay as you go plans also available
  • Enterprise offers: Contact Us
  • Trial - Free
  • Monthly plan starting from 9€/month for 50,000 monthly visitors
  • Agency plan up to 3,000,000 monthly visitors
  • Contact Kameleoon for more information
Annual contract of $10,000+
  • Bronze: $19/mo : 2,000 monthly visitors
  • Silver: $79/mo : 20,000 monthly visitors
  • Gold: $399/mo : 200,000 monthly visitors
  • Platinum: Contact Us
  • $49/mo : 10,000 Visitors tested per month
  • $129/mo : 30,000 Visitors tested per month
  • $249/mo : 100,000 Visitors tested per month
  • Free account available, all features, no credit card
  • Monthly plan starting from 38$
  • Enterprise offers available
Mis à jour5 sep. 2016 11:22:2014 mar. 2017 22:11:0530 aoû. 2016 09:35:396 jul. 2016 18:32:456 jul. 2016 18:32:4511 oct. 2020 20:15:196 jul. 2016 18:32:4516 fév. 2017 12:05:40
Personalised persuasion technique suggestionsOuiNonNonNonNonOui
Dedicated Neuromarketing ConsultantOui
Monthly Expert ReviewOuiOui
Funnel AnalysisOuiOui
Neuromarketing RoadmapOui
Pre-Launch CheckOui
A/B Split TestingOuiOuiOuiOuiOuiOuiOuiOui
Tests MultivariésOuiOuiOuiOuiOuiOuiOuiOui
Ciblage par géolocalisation et comportementOuiOuiOuiOuiOuiOuiNonOui
Editeur visuel simple (WYSIWYG)OuiOuiOuiNonOuiOuiNonOui
Intégration de code une seule foisOuiOuiOuiNonOuiOuiNonOui
Asynchronous code snippetOuiNonOuiNonOui Small line of code- Not w/ httpsNonOui
Rapports en temps réelOuiOuiOuiOuiOuiOuiNonOui
Multiple conversion goalsOuiOuiOuiOuiOuiOuiNonOui
Heatmaps & clickmapsOui-OuiNonNonOuiNon
Usability ReportsOuiNonNonNonOuiNon
Visitors tested CappingOuiNonOuiNonNonOui
Test schedulerOuiOuiOuiNonOuiNonNonOui
Rapport par mail automatiqueOui-Oui Available with Premium configurationNonOuiNonNonOui
Self OptimizationOui-OuiNonNonOui
Simulation modeOuiOuiOuiOuiOui
Tests on protected pagesOuiOuiOui
Fonctionnalités avancées
Multiple selectionsOuiOuiOuiNonOui
Advanced selection engineOuiOuiOuiOui
Absolute move modeOuiOuiOuiOuiNonOui
Visitor segmentation & targetingOuiOuiOuiOuiOuiOuiNonOui
Revenue TrackingOui-OuiOuiOuiNonNonOui
Intégration avec Google AnalyticsOuiOuiOuiNonOuiOuiOuiOui
Integration with OmnitureOuiOuiOui
Integration with WebtrendsOuiOui
Integration with AT InternetOuiOuiOui
Cross-domain trackingOuiOuiOuiOuiOuiOuiNon
Automatic test monitoringOuiOuiOuiOuiOuiNon
HTML, CSS and JQuery based testsOuiOuiOuiNonOui Advanced-NonOui
PluginsOui Prestashop, Magento, Wordpress-Oui Drupal Commerce, Prestashop, Wordpress, DotClearNonOuiOui wordpress, joomla, drupal, magentoNonOui
API to fetch test resultsOui-OuiOuiOuiOuiNon
Fonctionnalités professionnelles
Multiple permission-based loginsOuiOuiOuiOuiOuiOuiNonOui
Sous-comptes par projets ou clientsOuiOuiOuiNonOuiOuiNonOui
Account activity notificationsOuiOuiOuiOuiOuiOuiNonOui
Whitelist IPs to access accountOuiNonOuiNonOuiNonOui
Content Delivery Network (CDN)OuiOuiOuiOuiNon
Chat supportOuiOuiOui
SupportAB Tasty has offices in Paris, London, Cologne, Madrid, Sydney and New York to accommodate clients’ need for prompt support in their own languages. Reach out today!Live chatFrom product developersSupport teamMultiple levelsSubmit a ticketThrough forumsFeel free to call us +40 736 718 154 or email us at
Comparison of testing optimization software tools to test and optimize website conversion and increase sales.
11 oct. 2020 20:15:19
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Avis utilisateurs et commentaires

  • Philippe Aime le 14 mar. 2017 12:21:22
    suggère de modifier Convertize en mettant la valeur de Nom à Convertize
  • Philippe Aime le 14 mar. 2017 12:20:58
    suggère de modifier Convertize en mettant la valeur de Nom à Convertize
  • Philippe Aime le 16 jan. 2017 23:26:24
    suggère de modifier Convertize en mettant la valeur de Nom à Scenario

  • Vanina le 9 nov. 2016 21:10:59

    @Sarah MH you can update this public table, it is a collaborative comparison table...

  • Sarah MH le 8 nov. 2016 19:24:43

    Will you be updating this table to compare to Optimize 360 - Google's new optimization and personalization tool?

  • Alex DeLarge le 5 nov. 2015 18:28:34
    suggère de modifier AB Tasty en mettant la valeur de Multiple permission-based logins à no
  • Alex DeLarge le 5 nov. 2015 18:28:30
    suggère de modifier AB Tasty en mettant la valeur de API to fetch test results à no
  • Alex DeLarge le 5 nov. 2015 18:28:25
    suggère de modifier AB Tasty en mettant la valeur de API to fetch test results à no
  • Vanina le 22 jan. 2013 16:56:34

    Hello @Tom, thanks for your comment, in my opinion this current list should focus on this kind of software/services (I have renamed the comparison with "Website A/B Split testing", maybe do you have a better suggestion?). I believe it is better to create more specific comparison charts on other optimization tools in order to keep this table readable. But actually on you can create different comparison views.. so we could have both a general big table grouping all these tools, and several small tables more focused on a specific optimization type.... If you know other interesting tools worth to mention here, do not hesitate to update this table or create a new list ! Thank you!