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Website A/B Split testing and optimization tools


To increase sales and conversion rate on your website, you need to test and optimize each page and flow. Some testing software are dedicated to this optimization process.

You can usually create two versions of a page and do A/B testing to know which one performs better. There is also mutivariate testing to maximize conversions and understand adequate changes to do. Heatmaps or clickmaps help you to see what visitors are clicking on. A lot of different metrics and reports are generated from these website optimizer tools.

AB TastyConvertizeKameleoonOmniture Test & TargetOptimizelyVisual Website OptimizerGoogle Website OptimizerOmniconvert
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Country of originFrance, Australia, UK, Germany, SpainUnited-KingdomFranceUSAUSAIndiaUSARomania
  • Trial - Free
  • Monthly subscriptions start from $34/mo for 5,000 tested visitors
  • Pay as you go plans also available
  • Enterprise offers: Contact Us
  • Trial - Free
  • Monthly plan starting from 9€/month for 50,000 monthly visitors
  • Agency plan up to 3,000,000 monthly visitors
  • Contact Kameleoon for more information
Annual contract of $10,000+
  • Bronze: $19/mo : 2,000 monthly visitors
  • Silver: $79/mo : 20,000 monthly visitors
  • Gold: $399/mo : 200,000 monthly visitors
  • Platinum: Contact Us
  • $49/mo : 10,000 Visitors tested per month
  • $129/mo : 30,000 Visitors tested per month
  • $249/mo : 100,000 Visitors tested per month
  • Free account available, all features, no credit card
  • Monthly plan starting from 38$
  • Enterprise offers available
Actualizado2016-09-05 11:22:202017-03-14 22:11:052016-08-30 09:35:392016-07-06 18:32:452016-07-06 18:32:452020-10-11 20:15:192016-07-06 18:32:452017-02-16 12:05:40
Personalised persuasion technique suggestionsNoNoNoNo
Dedicated Neuromarketing Consultant
Monthly Expert Review
Funnel Analysis
Neuromarketing Roadmap
Pre-Launch Check
Core Features
A/B Split Testing
Multivariate testing
Geo and Behavioral targetingNo
Easy point-and-click editorNoNo
One-time code integrationNoNo
Asynchronous code snippetNoNo Small line of code- Not w/ httpsNo
Realtime reportsNo
Multiple conversion goalsNo
Heatmaps & clickmaps-NoNoNo
Usability ReportsNoNoNoNo
Visitors tested CappingNoNoNo
Test schedulerNoNoNo
Automatic mail report- Available with Premium configurationNoNoNo
Self Optimization-NoNo
Simulation mode
Tests on protected pages
Advanced Features
Multiple selectionsNo
Advanced selection engine
Absolute move modeNo
Visitor segmentation & targetingNo
Revenue Tracking-NoNo
Integration with Google AnalyticsNo
Integration with Omniture
Integration with Webtrends
Integration with AT Internet
Cross-domain trackingNo
Automatic test monitoringNo
HTML, CSS and JQuery based testsNo Advanced-No
Plugins Prestashop, Magento, Wordpress- Drupal Commerce, Prestashop, Wordpress, DotClearNo wordpress, joomla, drupal, magentoNo
API to fetch test results-No
Enterprise Features
Multiple permission-based loginsNo
Client or project sub-accountsNoNo
Account activity notificationsNo
Whitelist IPs to access accountNoNoNo
Content Delivery Network (CDN)No
Chat support
SupportAB Tasty has offices in Paris, London, Cologne, Madrid, Sydney and New York to accommodate clients’ need for prompt support in their own languages. Reach out today!Live chatFrom product developersSupport teamMultiple levelsSubmit a ticketThrough forumsFeel free to call us +40 736 718 154 or email us at
Comparison of testing optimization software tools to test and optimize website conversion and increase sales.
2020-10-11 20:15:19
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User reviews and comments

  • Philippe Aime on 2017-03-14 12:21:22
    suggested on Convertize to set Nombre to Convertize
  • Philippe Aime on 2017-03-14 12:20:58
    suggested on Convertize to set Nombre to Convertize
  • Philippe Aime on 2017-01-16 23:26:24
    suggested on Convertize to set Nombre to Scenario

  • Vanina on 2016-11-09 21:10:59

    @Sarah MH you can update this public table, it is a collaborative comparison table...

  • Sarah MH on 2016-11-08 19:24:43

    Will you be updating this table to compare to Optimize 360 - Google's new optimization and personalization tool?

  • Alex DeLarge on 2015-11-05 18:28:34
    suggested on AB Tasty to set Multiple permission-based logins to no
  • Alex DeLarge on 2015-11-05 18:28:30
    suggested on AB Tasty to set API to fetch test results to no
  • Alex DeLarge on 2015-11-05 18:28:25
    suggested on AB Tasty to set API to fetch test results to no
  • Vanina on 2013-01-22 16:56:34

    Hello @Tom, thanks for your comment, in my opinion this current list should focus on this kind of software/services (I have renamed the comparison with "Website A/B Split testing", maybe do you have a better suggestion?). I believe it is better to create more specific comparison charts on other optimization tools in order to keep this table readable. But actually on you can create different comparison views.. so we could have both a general big table grouping all these tools, and several small tables more focused on a specific optimization type.... If you know other interesting tools worth to mention here, do not hesitate to update this table or create a new list ! Thank you!