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Website A/B Split testing and optimization tools


To increase sales and conversion rate on your website, you need to test and optimize each page and flow. Some testing software are dedicated to this optimization process.

You can usually create two versions of a page and do A/B testing to know which one performs better. There is also mutivariate testing to maximize conversions and understand adequate changes to do. Heatmaps or clickmaps help you to see what visitors are clicking on. A lot of different metrics and reports are generated from these website optimizer tools.

AB TastyConvertizeKameleoonOmniture Test & TargetOptimizelyVisual Website OptimizerGoogle Website OptimizerOmniconvert
Country of originFrance, Australia, UK, Germany, SpainUnited-KingdomFranceUSAUSAIndiaUSARomania
  • Trial - Free
  • Monthly subscriptions start from $34/mo for 5,000 tested visitors
  • Pay as you go plans also available
  • Enterprise offers: Contact Us
  • Trial - Free
  • Monthly plan starting from 9€/month for 50,000 monthly visitors
  • Agency plan up to 3,000,000 monthly visitors
  • Contact Kameleoon for more information
Annual contract of $10,000+
  • Bronze: $19/mo : 2,000 monthly visitors
  • Silver: $79/mo : 20,000 monthly visitors
  • Gold: $399/mo : 200,000 monthly visitors
  • Platinum: Contact Us
  • $49/mo : 10,000 Visitors tested per month
  • $129/mo : 30,000 Visitors tested per month
  • $249/mo : 100,000 Visitors tested per month
  • Free account available, all features, no credit card
  • Monthly plan starting from 38$
  • Enterprise offers available
Last updateSep. 5th 2016 11:22:20 AMMar. 14th 2017 10:11:05 PMAug. 30th 2016 9:35:39 AMJul. 6th 2016 6:32:45 PMJul. 6th 2016 6:32:45 PMOct. 11th 2020 8:15:19 PMJul. 6th 2016 6:32:45 PMFeb. 16th 2017 12:05:40 PM
Personalised persuasion technique suggestionsYesNoNoNoNoYes
Dedicated Neuromarketing ConsultantYes
Monthly Expert ReviewYesYes
Funnel AnalysisYesYes
Neuromarketing RoadmapYes
Pre-Launch CheckYes
Core Features
A/B Split TestingYesYesYesYesYesYesYesYes
Multivariate testingYesYesYesYesYesYesYesYes
Geo and Behavioral targetingYesYesYesYesYesYesNoYes
Easy point-and-click editorYesYesYesNoYesYesNoYes
One-time code integrationYesYesYesNoYesYesNoYes
Asynchronous code snippetYesNoYesNoYes Small line of code- Not w/ httpsNoYes
Realtime reportsYesYesYesYesYesYesNoYes
Multiple conversion goalsYesYesYesYesYesYesNoYes
Heatmaps & clickmapsYes-YesNoNoYesNo
Usability ReportsYesNoNoNoYesNo
Visitors tested CappingYesNoYesNoNoYes
Test schedulerYesYesYesNoYesNoNoYes
Automatic mail reportYes-Yes Available with Premium configurationNoYesNoNoYes
Self OptimizationYes-YesNoNoYes
Simulation modeYesYesYesYesYes
Tests on protected pagesYesYesYes
Advanced Features
Multiple selectionsYesYesYesNoYes
Advanced selection engineYesYesYesYes
Absolute move modeYesYesYesYesNoYes
Visitor segmentation & targetingYesYesYesYesYesYesNoYes
Revenue TrackingYes-YesYesYesNoNoYes
Integration with Google AnalyticsYesYesYesNoYesYesYesYes
Integration with OmnitureYesYesYes
Integration with WebtrendsYesYes
Integration with AT InternetYesYesYes
Cross-domain trackingYesYesYesYesYesYesNo
Automatic test monitoringYesYesYesYesYesNo
HTML, CSS and JQuery based testsYesYesYesNoYes Advanced-NoYes
PluginsYes Prestashop, Magento, Wordpress-Yes Drupal Commerce, Prestashop, Wordpress, DotClearNoYesYes wordpress, joomla, drupal, magentoNoYes
API to fetch test resultsYes-YesYesYesYesNo
Enterprise Features
Multiple permission-based loginsYesYesYesYesYesYesNoYes
Client or project sub-accountsYesYesYesNoYesYesNoYes
Account activity notificationsYesYesYesYesYesYesNoYes
Whitelist IPs to access accountYesNoYesNoYesNoYes
Content Delivery Network (CDN)YesYesYesYesNo
Chat supportYesYesYes
SupportAB Tasty has offices in Paris, London, Cologne, Madrid, Sydney and New York to accommodate clients’ need for prompt support in their own languages. Reach out today!Live chatFrom product developersSupport teamMultiple levelsSubmit a ticketThrough forumsFeel free to call us +40 736 718 154 or email us at
Comparison of testing optimization software tools to test and optimize website conversion and increase sales.
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Oct. 11th 2020 8:15:19 PM
May 20th 2012 11:45:31 PM
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User reviews and comments

  • Gero on Feb. 16th 2017 12:05:33 PM

    Top CRO tool!

  • Philippe Aime on Jan. 16th 2017 11:26:24 PM
    suggested on Convertize to set Name to Scenario

  • Vanina on Nov. 9th 2016 9:10:59 PM

    @Sarah MH you can update this public table, it is a collaborative comparison table...

  • Sarah MH on Nov. 8th 2016 7:24:43 PM

    Will you be updating this table to compare to Optimize 360 - Google's new optimization and personalization tool?

  • Vanina on Jan. 22nd 2013 4:56:34 PM

    Hello @Tom, thanks for your comment, in my opinion this current list should focus on this kind of software/services (I have renamed the comparison with "Website A/B Split testing", maybe do you have a better suggestion?). I believe it is better to create more specific comparison charts on other optimization tools in order to keep this table readable. But actually on you can create different comparison views.. so we could have both a general big table grouping all these tools, and several small tables more focused on a specific optimization type.... If you know other interesting tools worth to mention here, do not hesitate to update this table or create a new list ! Thank you!

  • Tom on Jan. 15th 2013 5:49:47 PM
    like this

    Couple thoughts and ideas for the table creator and community... Since there are many different types of tools that "optimize websites" in one way or another (code validation, search/meta, page load speed, IA, content, conversion, usability, etc), and the number of them seems to be continually growing, do you think the title of this particular comparison table should be renamed so that it's more specific to the five tools that are currently listed? -OR- Should this table become the main repository for *ALL* types of web testing/optimization tools — which would mean that the features and table data would need to differentiate the various types of tools? I've bookmarked dozens of these types of tools, and would be happy to add them — I'm just not sure if they belong here, in another table, or in several different tables.