History of SEO vs PPC

Last update Jan. 16^th 2012 12:16:08 AM

Creation date Jan. 15^th 2012 11:38:49 PM

• 
  Jason Lancaster on Jan. 16^th 2012 12:16:08 AMReport

  Viewer

  public

• 
  Jason Lancaster on Jan. 16^th 2012 12:15:18 AMReport

  Category

  search-engines-directories

  Excerpt

  Quick comparison of SEO and PPC as business marketing/advertising tools

  Sources

  5+ years search engine marketing experience

• 
  Jason Lancaster on Jan. 16^th 2012 12:13:54 AMReport

  List of items (2)

  SEO, PPC

  List of criteria (6)

  Name, Time Needed to Take Effect, Relative Costs, Ongoing Effort Required?, Potential Click Volume (% of searches), Scalability