Website A/B Split testing and optimization tools

Business > Webmaster
2
2013-02-05 22:01:00

To increase sales and conversion rate on your website, you need to test and optimize each page and flow. Some testing software are dedicated to this optimization process.

You can usually create two versions of a page and do A/B testing to know which one performs better. There is also mutivariate testing to maximize conversions and understand adequate changes to do. Heatmaps or clickmaps help you to see what visitors are clicking on. A lot of different metrics and reports are generated from these website optimizer tools.

AB TastyKameleoonVisual Website OptimizerOmniture Test & TargetOptimizelyGoogle Website Optimizer
Websitehttp://www.abtasty.comhttp://www.kameleoon.comhttp://www.visualwebsiteoptimizer.com/http://www.omniture.com/en/products/conversion/test-and-targethttps://www.optimizely.com/http://www.google.com/websiteoptimizer
Video tourhttp://youtu.be/0OBhVUhFb-Ihttp://www.kameleoon.comhttp://www.youtube.com/watch?feature=player_embedded&v=oy89HnIJsE4http://www.youtube.com/watch?v=0S0IrbwpfzEhttp://www.youtube.com/watch?v=XJT9TCqzw4U
Like 1 0 0 0 0 0
Country of originFrance and USAFranceIndiaUSAUSAUSA
Pricing
  • €25/mo : for websites from 0 to 75K PV/month - Unlimited tested visitors
  • €100/mo : for websites from 76K to 300K - Unlimited tested visitors
  • €200/mo : for websites from 301K to 600K - Unlimited tested visitors
  • Premium Pack : Contact-us
  • Bronze: €50/mo: 15,000 monthly visitors
  • Silver: €150/mo: 65,000 monthly visitors
  • Gold: €400/mo: 200,000 monthly visitors
  • Platinum: €600/mo: 300,000 monthly visitors
  • Unlimited plans: see pricing on our web site
  • $49/mo : 10,000 Visitors tested per month
  • $129/mo : 30,000 Visitors tested per month
  • $249/mo : 100,000 Visitors tested per month
Annual contract of $10,000+
  • Bronze: $19/mo : 2,000 monthly visitors
  • Silver: $79/mo : 20,000 monthly visitors
  • Gold: $399/mo : 200,000 monthly visitors
  • Platinum: Contact Us
Free
Last update2012-06-07 22:36:282013-02-05 22:01:002013-02-05 21:54:552012-05-25 08:53:122013-02-05 21:54:552012-05-25 08:53:12
Core Features
A/B Split TestingYesYesYesYesYesYes
Multivariate testingYesYesYesYesYesYes
Geo and Behavioral targetingYesYesYesYesYesNo
Easy point-and-click editorYesYesYesNoYesNo
One-time code integrationYesYesYesNoYesNo
Asynchronous code snippetYesYesYesNoYesNo
Realtime reportsYesYesYesYesYesNo
Multiple conversion goalsYesYesYesYesYesNo
Heatmaps & clickmapsYesYesYesNoNoNo
Usability Reports-NoYesNoNo
Visitors tested CappingYesYesNoNo
Test schedulerYesYesNoYesNo
Automatic mail reportYes- Available with Premium configurationNoYesNo
Self OptimizationYesYesNoNo
Simulation modeYes
Advanced Features
Multiple selectionsYesNo
Advanced selection engineYes
Absolute move modeYesNoNo
Visitor segmentation & targetingYesYesYesYesYesNo
Revenue TrackingYesYesYesYesYesNo
Integration with Google AnalyticsYesYesYesNoYesYes
Integration with OmnitureYes
Integration with WebtrendsYes
Integration with AT InternetYes
Cross-domain trackingYesYesYesYesYesNo
Automatic test monitoringYesYesYesYesNo
HTML, CSS and JQuery based testsYesYesYesNoYesNo
Plugins-Yes Drupal Commerce, Prestashop, Wordpress, DotClearYes wordpress, joomla, drupal, magentoNoYesNo
API to fetch test resultsYesYesYesYesNoNo
Enterprise Features
Multiple permission-based loginsYesYesYesYesYesNo
Client or project sub-accountsYesYesYesNoYesNo
Account activity notificationsYesYesYesYesYesNo
Whitelist IPs to access accountYesYesYesNoNo
Content Delivery Network (CDN)Yes
SupportFrom product developersFrom product developersFrom product developersSupport teamSupport Team and Dedicated Account Manager for PlatinumThrough forums
Websitehttp://www.abtasty.comhttp://www.kameleoon.comhttp://www.visualwebsiteoptimizer.com/http://www.omniture.com/en/products/conversion/test-and-targethttps://www.optimizely.com/http://www.google.com/websiteoptimizer
Twitterhttp://twitter.com/liwiohttp://twitter.com/kameleoonrockshttp://twitter.com/wingifyhttps://twitter.com/optimizely
Embed
  • 2012-05-20 23:45:31
    2013-02-05 22:01:00
  • Webmaster
    English
  • Comparison of testing optimization software tools to test and optimize website conversion and increase sales.
  • Public
    Public
  • Creative Commons License CC-BY-SA 3.0 / GNU FDL
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Comments

  • Hello @Tom, thanks for your comment, in my opinion this current list should focus on this kind of software/services (I have renamed the comparison with "Website A/B Split testing", maybe do you have a better suggestion?). I believe it is better to create more specific comparison charts on other optimization tools in order to keep this table readable. But actually on socialcompare.com you can create different comparison views.. so we could have both a general big table grouping all these tools, and several small tables more focused on a specific optimization type.... If you know other interesting tools worth to mention here, do not hesitate to update this table or create a new list ! Thank you!
    Posted 2013-01-22 16:56:34 by Vanina
  • voted for this Comparison (Like)
    Couple thoughts and ideas for the table creator and community... Since there are many different types of tools that "optimize websites" in one way or another (code validation, search/meta, page load speed, IA, content, conversion, usability, etc), and the number of them seems to be continually growing, do you think the title of this particular comparison table should be renamed so that it's more specific to the five tools that are currently listed? -OR- Should this table become the main repository for *ALL* types of web testing/optimization tools — which would mean that the features and table data would need to differentiate the various types of tools? I've bookmarked dozens of these types of tools, and would be happy to add them — I'm just not sure if they belong here, in another table, or in several different tables.
    Posted 2013-01-15 17:49:47 by Tom
  • voted for AB Tasty (Like)
    Posted 2012-05-25 08:53:40 by Remi
  • voted for this Comparison (Like)
    Posted 2012-05-21 21:44:25 by MisterDev

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