Website A/B Split testing and optimization tools

Business > Webmaster
2015-08-12 10:26:33

To increase sales and conversion rate on your website, you need to test and optimize each page and flow. Some testing software are dedicated to this optimization process.

You can usually create two versions of a page and do A/B testing to know which one performs better. There is also mutivariate testing to maximize conversions and understand adequate changes to do. Heatmaps or clickmaps help you to see what visitors are clicking on. A lot of different metrics and reports are generated from these website optimizer tools.

AB TastyKameleoonVisual Website OptimizerOmniture Test & TargetOptimizelyGoogle Website Optimizer
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Country of originFrance, Australia, UK, Germany, SpainFranceIndiaUSAUSAUSA
  • Trial - Free
  • Monthly plans starting from 29€/mo for 5,000 tested visitors
  • Pay as you go plans also available
  • Enterprise offers: Contact Us
  • Bronze: €50/mo: 15,000 monthly visitors
  • Silver: €150/mo: 65,000 monthly visitors
  • Gold: €400/mo: 200,000 monthly visitors
  • Platinum: €600/mo: 300,000 monthly visitors
  • Unlimited plans: see pricing on our web site
  • $49/mo : 10,000 Visitors tested per month
  • $129/mo : 30,000 Visitors tested per month
  • $249/mo : 100,000 Visitors tested per month
Annual contract of $10,000+
  • Bronze: $19/mo : 2,000 monthly visitors
  • Silver: $79/mo : 20,000 monthly visitors
  • Gold: $399/mo : 200,000 monthly visitors
  • Platinum: Contact Us
Last update2015-08-12 10:26:332013-02-05 22:01:002013-08-09 16:37:202012-05-25 08:53:122014-07-02 13:46:242012-05-25 08:53:12
Core Features
A/B Split TestingYesYesYesYesYesYes
Multivariate testingYesYesYesYesYesYes
Geo and Behavioral targetingYesYesYesYesYesNo
Easy point-and-click editorYesYesYesNoYesNo
One-time code integrationYesYesYesNoYesNo
Asynchronous code snippetYesYes- Not w/ httpsNoYes Small line of codeNo
Realtime reportsYesYesYesYesYesNo
Multiple conversion goalsYesYesYesYesYesNo
Heatmaps & clickmapsYesYesYesNoNoNo
Usability ReportsYesNoYesNoNo
Visitors tested CappingYesYesNoNo
Test schedulerYesYesNoNoYesNo
Automatic mail reportYes- Available with Premium configurationNoNoYesNo
Self OptimizationYesYesNoNo
Simulation modeYesYesYes
Advanced Features
Multiple selectionsYesYesNo
Advanced selection engineYesYes
Absolute move modeYesYesNoYes
Visitor segmentation & targetingYesYesYesYesYesNo
Revenue TrackingYesYesNoYesYesNo
Integration with Google AnalyticsYesYesYesNoYesYes
Integration with OmnitureYesYesYes
Integration with WebtrendsYesYes
Integration with AT InternetYesYesYes
Cross-domain trackingYesYesYesYesYesNo
Automatic test monitoringYesYesYesYesNo
HTML, CSS and JQuery based testsYesYes-NoYes AdvancedNo
PluginsYesYes Drupal Commerce, Prestashop, Wordpress, DotClearYes wordpress, joomla, drupal, magentoNoYesNo
API to fetch test resultsYesYesYesYesYesNo
Enterprise Features
Multiple permission-based loginsYesYesYesYesYesNo
Client or project sub-accountsYesYesYesNoYesNo
Account activity notificationsYesYesYesYesYesNo
Whitelist IPs to access accountYesYesYesNoNo
Content Delivery Network (CDN)YesYesYes
SupportFrom product developersFrom product developersSubmit a ticketSupport teamMultiple levelsThrough forums
  • 2012-05-20 23:45:31
    2015-08-12 10:26:33
  • Webmaster
  • Comparison of testing optimization software tools to test and optimize website conversion and increase sales.
  • Public
  • Creative Commons License CC-BY-SA 3.0 / GNU FDL
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  • suggested on AB Tasty to set Multiple permission-based logins to no
    Français Posted 2015-11-05 18:28:34 by Alex DeLarge
  • suggested on AB Tasty to set API to fetch test results to no
    Français Posted 2015-11-05 18:28:30 by Alex DeLarge
  • suggested on AB Tasty to set API to fetch test results to no
    Français Posted 2015-11-05 18:28:25 by Alex DeLarge
  • voted for Kameleoon (Like)
    Posted 2015-11-05 18:22:31 by Alex DeLarge
  • voted for this Comparison (Like)
    Posted 2014-04-14 12:39:51 by Remi
  • Hello @Tom, thanks for your comment, in my opinion this current list should focus on this kind of software/services (I have renamed the comparison with "Website A/B Split testing", maybe do you have a better suggestion?). I believe it is better to create more specific comparison charts on other optimization tools in order to keep this table readable. But actually on you can create different comparison views.. so we could have both a general big table grouping all these tools, and several small tables more focused on a specific optimization type.... If you know other interesting tools worth to mention here, do not hesitate to update this table or create a new list ! Thank you!
    Posted 2013-01-22 16:56:34 by Vanina
  • voted for this Comparison (Like)
    Couple thoughts and ideas for the table creator and community... Since there are many different types of tools that "optimize websites" in one way or another (code validation, search/meta, page load speed, IA, content, conversion, usability, etc), and the number of them seems to be continually growing, do you think the title of this particular comparison table should be renamed so that it's more specific to the five tools that are currently listed? -OR- Should this table become the main repository for *ALL* types of web testing/optimization tools — which would mean that the features and table data would need to differentiate the various types of tools? I've bookmarked dozens of these types of tools, and would be happy to add them — I'm just not sure if they belong here, in another table, or in several different tables.
    Posted 2013-01-15 17:49:47 by Tom
  • voted for AB Tasty (Like)
    Posted 2012-05-25 08:53:40 by Remi
  • voted for this Comparison (Like)
    Posted 2012-05-21 21:44:25 by MisterDev

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