Website A/B Split testing and optimization tools

Business > Webmaster
2017-01-18 12:22:08

To increase sales and conversion rate on your website, you need to test and optimize each page and flow. Some testing software are dedicated to this optimization process.

You can usually create two versions of a page and do A/B testing to know which one performs better. There is also mutivariate testing to maximize conversions and understand adequate changes to do. Heatmaps or clickmaps help you to see what visitors are clicking on. A lot of different metrics and reports are generated from these website optimizer tools.

AB TastyScenarioKameleoonOmniture Test & TargetOptimizelyVisual Website OptimizerGoogle Website Optimizer
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Country of originFrance, Australia, UK, Germany, SpainUnited-KingdomFranceUSAUSAIndiaUSA
  • Trial - Free
  • Monthly subscriptions start from $34/mo for 5,000 tested visitors
  • Pay as you go plans also available
  • Enterprise offers: Contact Us
  • Trial - Free
  • Monthly plan starting from 9€/month for 50,000 monthly visitors
  • Agency plan up to 3,000,000 monthly visitors
  • Contact Kameleoon for more information
Annual contract of $10,000+
  • Bronze: $19/mo : 2,000 monthly visitors
  • Silver: $79/mo : 20,000 monthly visitors
  • Gold: $399/mo : 200,000 monthly visitors
  • Platinum: Contact Us
  • $49/mo : 10,000 Visitors tested per month
  • $129/mo : 30,000 Visitors tested per month
  • $249/mo : 100,000 Visitors tested per month
Last update2016-09-05 11:22:202017-01-17 20:24:572016-08-30 09:35:392016-07-06 18:32:452016-07-06 18:32:452013-08-09 16:37:202016-07-06 18:32:45
Personalised persuasion technique suggestionsYesNoNoNoNo
Dedicated Neuromarketing ConsultantYes
Monthly Expert ReviewYes
Funnel AnalysisYes
Neuromarketing RoadmapYes
Pre-Launch CheckYes
Core Features
A/B Split TestingYesYesYesYesYesYesYes
Multivariate testingYesYesYesYesYesYesYes
Geo and Behavioral targetingYesYesYesYesYesYesNo
Easy point-and-click editorYesYesYesNoYesYesNo
One-time code integrationYesYesYesNoYesYesNo
Asynchronous code snippetYesNoYesNoYes Small line of code- Not w/ httpsNo
Realtime reportsYesYesYesYesYesYesNo
Multiple conversion goalsYesYesYesYesYesYesNo
Heatmaps & clickmapsYes-YesNoNoYesNo
Usability ReportsYesNoNoNoYesNo
Visitors tested CappingYesNoYesNoNo
Test schedulerYesYesYesNoYesNoNo
Automatic mail reportYes-Yes Available with Premium configurationNoYesNoNo
Self OptimizationYes-YesNoNo
Simulation modeYesYesYesYes
Tests on protected pagesYesYes
Advanced Features
Multiple selectionsYesYesYesNo
Advanced selection engineYesYesYes
Absolute move modeYesYesYesYesNo
Visitor segmentation & targetingYesYesYesYesYesYesNo
Revenue TrackingYes-YesYesYesNoNo
Integration with Google AnalyticsYesYesYesNoYesYesYes
Integration with OmnitureYesYesYes
Integration with WebtrendsYesYes
Integration with AT InternetYesYesYes
Cross-domain trackingYesYesYesYesYesYesNo
Automatic test monitoringYesYesYesYesYesNo
HTML, CSS and JQuery based testsYesYesYesNoYes Advanced-No
PluginsYes Prestashop, Magento, Wordpress-Yes Drupal Commerce, Prestashop, Wordpress, DotClearNoYesYes wordpress, joomla, drupal, magentoNo
API to fetch test resultsYes-YesYesYesYesNo
Enterprise Features
Multiple permission-based loginsYesYesYesYesYesYesNo
Client or project sub-accountsYesYesYesNoYesYesNo
Account activity notificationsYesYesYesYesYesYesNo
Whitelist IPs to access accountYesNoYesNoYesNo
Content Delivery Network (CDN)YesYesYesYes
Chat supportYesYes
SupportAB Tasty has offices in Paris, London, Cologne, Madrid, Sydney and New York to accommodate clients’ need for prompt support in their own languages. Reach out today!Live chatFrom product developersSupport teamMultiple levelsSubmit a ticketThrough forums
  • 2012-05-20 23:45:31
    2017-01-18 12:22:08
  • Webmaster
  • Comparison of testing optimization software tools to test and optimize website conversion and increase sales.
  • Public
  • Creative Commons License CC-BY-SA 3.0 / GNU FDL
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  • voted for Scenario (Like)
    Posted 2017-01-16 23:26:51 by Philippe Aime
  • suggested on Scenario to set Name to Scenario
    Posted 2017-01-16 23:26:24 by Philippe Aime
  • @Sarah MH you can update this public table, it is a collaborative comparison table...
    Posted 2016-11-09 21:10:59 by Vanina
  • Will you be updating this table to compare to Optimize 360 - Google's new optimization and personalization tool?
    Posted 2016-11-08 19:24:43 by Sarah MH
  • suggested on AB Tasty to set Multiple permission-based logins to no
    Français Posted 2015-11-05 18:28:34 by Alex DeLarge
  • suggested on AB Tasty to set API to fetch test results to no
    Français Posted 2015-11-05 18:28:30 by Alex DeLarge
  • suggested on AB Tasty to set API to fetch test results to no
    Français Posted 2015-11-05 18:28:25 by Alex DeLarge
  • voted for Kameleoon (Like)
    Posted 2015-11-05 18:22:31 by Alex DeLarge
  • voted for this Comparison (Like)
    Posted 2014-04-14 12:39:51 by Remi
  • Hello @Tom, thanks for your comment, in my opinion this current list should focus on this kind of software/services (I have renamed the comparison with "Website A/B Split testing", maybe do you have a better suggestion?). I believe it is better to create more specific comparison charts on other optimization tools in order to keep this table readable. But actually on you can create different comparison views.. so we could have both a general big table grouping all these tools, and several small tables more focused on a specific optimization type.... If you know other interesting tools worth to mention here, do not hesitate to update this table or create a new list ! Thank you!
    Posted 2013-01-22 16:56:34 by Vanina
  • voted for this Comparison (Like)
    Couple thoughts and ideas for the table creator and community... Since there are many different types of tools that "optimize websites" in one way or another (code validation, search/meta, page load speed, IA, content, conversion, usability, etc), and the number of them seems to be continually growing, do you think the title of this particular comparison table should be renamed so that it's more specific to the five tools that are currently listed? -OR- Should this table become the main repository for *ALL* types of web testing/optimization tools — which would mean that the features and table data would need to differentiate the various types of tools? I've bookmarked dozens of these types of tools, and would be happy to add them — I'm just not sure if they belong here, in another table, or in several different tables.
    Posted 2013-01-15 17:49:47 by Tom
  • voted for AB Tasty (Like)
    Posted 2012-05-25 08:53:40 by Remi
  • voted for this Comparison (Like)
    Posted 2012-05-21 21:44:25 by MisterDev

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