ENRICHING UX THROUGH WEBSITE REDESIGN – 4 TIPS
UX design is like city planning. No one takes notice when it is
done right. But one mishap, and it spoils everything else. When the
user experience is successful, you can’t even tell there is a user
experience. It simplifies navigation and the intuitiveness simply
delights. In a nutshell, user delight comprises of 3 crucial
factors – face, feel, functionality. The face or the look of the
website decides the credibility attributed to it. The feel includes
the user interaction and the app reaction. Functionality leans
heavily on intuitiveness.
TIPS FOR WEBSITE REDESIGN
Understanding User Requirements
Driving a website based on aesthetic appeal can never go wrong.
However, this appeal should not be bracketed to you. You have to
understand the needs of your TA and the kinds of design and feel
that are currently working well with that demographic. Then base
your designs on that. Conversion rates can improve only when the
website reflects the needs of those who are redirected there. And
of course, the brand identity should not be lost while trying to do
that. The way to go is to build data backed user personas and
develop a design around that understanding.
It is important not to overlook the essential functionalities and
repurpose the entire website just for aesthetic appeal, This
borders on redesigning just for the sake of it. Always start with
functionality and then move on to the decoration. Analytics backed
decisions about the content and navigation features can help.
Understand the core purpose of the site, have an in-depth
understanding of the kind of demographics being directed to your
site and fashion functionality and feel around these aspects.