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Mailchimp Alternatives of 2020

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Every software category has a company or two that delivers a great product and a great brand experience. Helpdesk has Zendesk, and team collaboration has Slack. Email marketing has MailChimp.

With its easy-to-use interface, impressive array of features, and postal worker chimpanzee, MailChimp has won over a lot of email marketers. The software is so popular that people used it to send over 1 billion emails on Black Friday last year.

MailChimp consistently publishes informative data about how marketers are using their platform, and they run some great advertising campaigns that only make the company easier to love (Mailkimp anyone?).

Despite its impressive pedigree, MailChimp isn’t for everyone.

If you’re looking for a monkey-free email solution, you have plenty of options to consider.

This detailed comparison chart will help you to choose best alternative of Mailchimp to send your email marketing campaigns

Link
Mail250MailgunSendGridSparkPostElastic EmailBrevoSendPulseSMTP.comSocketLabsPostmarkAuthMailerLeadersend
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16
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9
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Websitemail250.commailgun.comsendgrid.comsparkpost.comelasticemail.combrevo.comsendpulse.comsmtp.comsocketlabs.compostmarkapp.comauthmailer.comleadersend.com
Pricing
Price$ 20 (Send 24k/ Day) $50 (Send 60k/ Day) $150 (Send 120k /Day)$ 0.1 to $0.50 per thousand$ 0.57 to $0.80 USD per thousand$ 0.2 to $0.15 per thousand, depending on volume$ 9 per month for Email Marketing for up to 2,000 contacts and 60,000 emails/month or $9 per month for up to 10,000 emails per month for Email API.$ 0.13 to $0.67 per thousand$ 8.85$ 0.3 to $2.50 per thousand$ 0.2 to $0.69 per thousand$ 0.5 to1.50 USD per thousand$ 0.13 to $0.83 per thousand$ 0.1 to $0.20 per 1000
Free planYes, 10K emails free10,000 free per month45 day free trial, 12,000 per month, 400 emails per day15,000 emails per month100 free emails per day and up to 1,000 contacts.9,000 emails per month, max 300 per 24 hours15 000 e-mails to send for free every month30 day money back20,000 emails per month25,000 emails, no time limit30 days money back6,000 emails per month (special offers for startups)
Startups planYes-YesFree - 20,000 emails per month
Cancellation policyCancel any time, no contractCancel any time, no contractCancel at any time, no contractCancel any time, no contract, month-to-monthCancel at any time, no contract.Cancel at any time, no contractAnytime by request. No questions askedCancel any time, no contractCancel any time, no contract, month-to-monthCancellation must be issued via the Service. Any cancellation issued must be done three (3) days prior to the end of the contract term.Cancel any time, no contract
Unlimited Free EmailsYou can upload unlimited contacts.-All paid accounts come with the unlimited number of messages to send
Features
SMTP supportYesYesYesYesYesYesYesYesYesYes Globally redundant SMTP and API infrastructureYesYes
Personalized DKIM for free (no more "on behalf of")YesYesYes Upgrade to a Silver plan or higher to get personalized DKIMYesYesYesYesYes https://www.socketlabs.com/domainkey-dkim-generation-wizard/YesYes
Clicks Details (per Link, etc.)YesYes Reporting available both through Control Panel and APIYes Via real-time Event API webhookYes Through webhooks real-time event reporting.YesYesYesYes Via HEMS PackageYes Real-time via webhook APIYes
Conditional Personalization (if/else)YesYesYesYesYesYesYes Via HEMS PackageYes
WYSIWYG Newsletter EditorYesNoYes +$0,25 per thousand, in addition to monthly package- only with "Elite for Marketers" planYesYes Available for free with all the plansYesYes Via HEMS PackageYesNoYes
Dedicated IP availableYesYes $59 per monthYesYesYesYes Gold or Higher PlanYesYesYesNo Shared IPs. They believe shared IPs are preferable to dedicated.YesYes
REST APIYesYesYes Yes, for our Bronze plan and higher (and Free plan too)YesYesYesYesYesYesYesYes
Event APIYesYesYes Yes, for our Silver plan and higher (and Free plan too)Yes Via WebhooksYesYesYesYes Notification APIYesYes
Send email through APIYesYesYesYesYesYesYesYes Includes advanced merging and customization capabilities as well as ability to merge to templates created in the SocketLabs Control Panel.YesYes
Incoming Email SupportNoYes Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: https://github.com/thoughtbot/griddlerYes Parse inbound email, including attachments and content. See docs.sendgrid.com for webhook examples. Supported by Griddler: https://github.com/thoughtbot/griddlerYesYesYesNoNoYes Parses inbound mail streams into JSON messages and posts that data to a predefined endpoint. http://www.socketlabs.com/api-reference/inbound-api/Yes Handles inbound, can be parsed by griddler: https://github.com/thoughtbot/griddlerYes Only Backup MXNo
Stores Outgoing Emails for Later ViewingYesNoYesYesYesYes Stores for 45 Days
Explicit/sexual content policy ?NoNo not allowed
Needs time to approve account before sending ?No. Domain approval is not required.No.Account is ready for use immediately
Asks to create SPF and DKIM recordsYes OptionalYesYes Possible but not mandatoryYes DKIM/SPF can be used, but not mandatory
LanguagesEnglishEnglish, French, RussianEnglishEnglishEnglishEnglish, French, Spanish, Portuguese, Italian, GermanEnglish, Portuguese, RussianEnglish, Spanish, French, Russian, Arabic, IndianEnglishEnglishEnglishEnglish
Multi-user LoginYesYesYesYesYesYesNo
Prioritize emailsNoYes Add preferred time of delivery which can prioritize or schedule for later.YesYesYesYesYes via multiple servers
PluginsYes WordPressYes Most major languages and frameworksYes Node, PHP, Python & More, see http://developer.sparkpost.comYes Wordpress and Joomla plugins available.Yes PrestaShop, WordPress, Magento, Drupal, Zapier, SalesforceYes Wordpress, Magento, AmoCRM, Bitrix24, WooCommerce, TypeForm, Zapier, CreateFormYesYes samples available in github repoYes http://developer.postmarkapp.com/developer-libs.htmlYes Bitrix, Zapier, Mailigen
Support
24/7 SupportYesYes Online form submission.Yes Online ticket generation.YesYesYes Online form submissionYes Online + phone, 24x7 all the timeYes 24/7/365 Via Phone, Email or chatYes Online ticketing systemYes Support by email around the clock. Live chat.Yes 24/7 Email Support. Online form submission. No Phone Support.- Online form submission
Dedicated Support TeamYesYesYesYesYesYesYes Dedicated for VIP accountsYesYesYesYesYes
Phone Support-- For First-class plansYes During regular business hours for all plan levels, including "Free." Critical and Escalation Support available 24/7YesYesYesYes 24x7 for all accountsYes 24/7 for all clientsYes During regular business hours for all plan levelsNoNoYes
Sample CustomersDLF, Vodafone, etcGithub, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, PagerdutySpotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHubPinterest, Zillow, Financial Times of London, Career BuilderRiddox, Vuelio, Vonage, Quicko, Poptin, Swiftqueue, ClikaduBMW, Fleury Michon, Sodebo, Cora, Leroy Merlin, etc.LOT, Aeroflot, RadissonBlue, SwatchIntuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Panera Bread, Penn State UniversityIKEA, Minecraft, Livestream, Unicef, Litmus, Salesforce-Desk
Websitemail250.commailgun.comsendgrid.comsparkpost.comelasticemail.combrevo.comsendpulse.comsmtp.comsocketlabs.compostmarkapp.comauthmailer.comleadersend.com
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Compare Mail250 vs Mailgun vs SendGrid vs SparkPost vs Elastic Email vs SendinBlue vs SendPulse vs SMTP.com vs SocketLabs vs Postmark vs AuthMailer vs Leadersend
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Mallika Farooqui
May 22nd 2023 4:25:11 PM
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User reviews and comments

  • SHADE on May 29th 2017 12:35:48 PM
    commented on Elastic Email

    One day, they simply disabled our account because of some user complaints. Without getting to details. They did it twice. First time I we agreed emails are ok and "you are welcome to use elastic emails". In three weeks (or so) on monday ElasticEmail welcomed me with "You account permanently disabled" sign. Great! adoconnection@gmail.com – thats my mail. I hope you ll be bancrupt damn elasticemail.

  • maxime on Mar. 31st 2017 11:04:07 AM
  • Assunta on Feb. 14th 2017 9:09:24 PM
    commented on SendPulse

    I am a very detail orientated person and the detailed statistics review is great on Sendpulse. I had started with a free trial but now I am a monthly user and love it. The prices are adjustable depending on the time of email/subscriptioners that you have. If you have less than 2,500 then you can use up to 15,000 emails, which is a great option. Being a business owner based out of Milan, Italy, I like that this service is international and is fast and reliable. I highly suggest Sendpulse to anyone who is looking to spend a reasonable amount on a service with extraordinary benefits.

  • Paul on Mar. 25th 2016 9:29:58 PM
    commented on SparkPost

    AVOID SPARKPOST SparkPost is a new Scammer in the place of Email Marketing. They canceled our account only 48 hours after payment claiming that our complaint rate was too high. Out of 27.000 emails sent, we had 150 bounces = 0.5% which is a very low bounce rate in any given industry. (we have made a screenshot showing these data). The way they communicate with us is like a Police Investigation, or even worst since they assume clearly that you are guilty! On Top of this, You can see on the Home Page of their website that they use very poor Marketing Pratices : Welcome Mandrill Customers! Here’s your migration guide. They want to take over the customers of Mandrill, their main competitor, with agressive Marketing. Don't be fooled by their low prices, there is NO service behind, and they use scammer practices

  • Maffoo on Feb. 6th 2016 1:40:45 PM
    commented on Mailgun

    Actually, screw my previous comment. I take it back. They require business verification, and you have to jump through all these hoops for them to allow you to use their service, then beg them "oh pretty please" let me use your service oh wise Rackspace gods. Sod that, no time for that.

  • Maffoo on Feb. 1st 2016 12:29:54 PM
    commented on Mailgun

    This is definitely my favourite of the lot. Very good service, as to be expected from Rackspace. But also pretty cheap, which isn't so much to be expected from them!

  • Rob Pearl on Dec. 29th 2015 11:29:34 PM
    commented on SparkPost

    great but they dont mention your DAILY LIMITS even on a paid plan

  • Gagan on Dec. 10th 2015 7:29:49 PM
    commented on SparkPost

    I bought sparkpost and they have some problem working with interspire which i got to know later. I asked them to give me time to fix things as i use interspire and you are the only one who need a patch to be added. Neither they refunded and keep billing me for no use. and nor they replied to my request. Handle with care.

  • nickname on Jan. 28th 2015 11:09:43 PM
  • GabVega on Jul. 9th 2014 6:00:18 PM
    commented on Brevo

    La référence en matière d'emailing : tarifs exceptionnel, fonctionnalités complète et prise en main simple. A essayer au plus vite !