Every software category has a company or two that delivers a great product and a great brand experience. Helpdesk has Zendesk, and team collaboration has Slack. Email marketing has MailChimp.
With its easy-to-use interface, impressive array of features, and postal worker chimpanzee, MailChimp has won over a lot of email marketers. The software is so popular that people used it to send over 1 billion emails on Black Friday last year.
MailChimp consistently publishes informative data about how marketers are using their platform, and they run some great advertising campaigns that only make the company easier to love (Mailkimp anyone?).
Despite its impressive pedigree, MailChimp isn’t for everyone.
If you’re looking for a monkey-free email solution, you have plenty of options to consider.
This detailed comparison chart will help you to choose best alternative of Mailchimp to send your email marketing campaigns
Mail250 | Mailgun | SendGrid | SparkPost | Elastic Email | SendinBlue | SendPulse | SMTP.com | SocketLabs | Postmark | AuthMailer | Leadersend | |
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Logo | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
Website | https://mail250.com/ | http://mailgun.com | https://sendgrid.com/ | https://www.sparkpost.com/ | https://elasticemail.com/ | https://www.sendinblue.com/ | https://sendpulse.com | https://www.smtp.com/ | http://www.socketlabs.com | http://postmarkapp.com/ | http://www.authmailer.com/ | https://www.leadersend.com/ |
Pricing | ||||||||||||
Price | 20 USD (Send 24k/ Day) $50 (Send 60k/ Day) $150 (Send 120k /Day) | 0.1 USD to $0.50 per thousand | 0.57 USD to $0.80 USD per thousand | 0.2 USD to $0.15 per thousand, depending on volume | 10 USD per month for unlimited emails to 10,000 contacts or $0.09 per 1,000 emails | 0.13 USD to $0.67 per thousand | 8.85 USD | 0.3 USD to $2.50 per thousand | 0.2 USD to $0.69 per thousand | 0.5 USD to1.50 USD per thousand | 0.13 USD to $0.83 per thousand | 0.1 USD to $0.20 per 1000 |
Free plan | Yes, 10K emails free | 10,000 free per month | 45 day free trial, 12,000 per month, 400 emails per day | 15,000 emails per month | 3000 free emails per month. 100 free emails per day. | 9,000 emails per month, max 300 per 24 hours | 15 000 e-mails to send for free every month | 30 day money back | 20,000 emails per month | 25,000 emails, no time limit | 30 days money back | 6,000 emails per month (special offers for startups) |
Startups plan | Yes | Yes | Free - 20,000 emails per month | |||||||||
Cancellation policy | Cancel any time, no contract | Cancel any time, no contract | Cancel at any time, no contract | Cancel any time, no contract, month-to-month | Cancel at any time, no contract. | Cancel at any time, no contract | Anytime by request. No questions asked | Cancel any time, no contract | Cancel any time, no contract, month-to-month | Cancellation must be issued via the Service. Any cancellation issued must be done three (3) days prior to the end of the contract term. | Cancel any time, no contract | |
Unlimited Free Emails | You can upload unlimited contacts. | All paid accounts come with the unlimited number of messages to send | ||||||||||
Features | ||||||||||||
SMTP support | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes Globally redundant SMTP and API infrastructure | Yes | Yes |
Personalized DKIM for free (no more "on behalf of") | Yes | Yes | Yes Upgrade to a Silver plan or higher to get personalized DKIM | Yes | Yes | Yes | Yes | Yes https://www.socketlabs.com/domainkey-dkim-generation-wizard/ | Yes | Yes | ||
Clicks Details (per Link, etc.) | Yes | Yes Reporting available both through Control Panel and API | Yes Via real-time Event API webhook | Yes Through webhooks real-time event reporting. | Yes | Yes | Yes | Yes Via HEMS Package | Yes Real-time via webhook API | Yes | ||
Conditional Personalization (if/else) | Yes | Yes | Yes | Yes | Yes | Yes | Yes Via HEMS Package | Yes | ||||
WYSIWYG Newsletter Editor | Yes | No | Yes +$0,25 per thousand, in addition to monthly package | - only with "Elite for Marketers" plan | Yes | Yes Available for free with all the plans | Yes | Yes Via HEMS Package | Yes | No | Yes | |
Dedicated IP available | Yes | Yes $59 per month | Yes | Yes | Yes | Yes Gold or Higher Plan | Yes | Yes | Yes | No Shared IPs. They believe shared IPs are preferable to dedicated. | Yes | Yes |
REST API | Yes | Yes | Yes Yes, for our Bronze plan and higher (and Free plan too) | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
Event API | Yes | Yes | Yes Yes, for our Silver plan and higher (and Free plan too) | Yes Via Webhooks | Yes | Yes | Yes | Yes Notification API | Yes | Yes | ||
Send email through API | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes Includes advanced merging and customization capabilities as well as ability to merge to templates created in the SocketLabs Control Panel. | Yes | Yes | ||
Incoming Email Support | No | Yes Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: https://github.com/thoughtbot/griddler | Yes Parse inbound email, including attachments and content. See docs.sendgrid.com for webhook examples. Supported by Griddler: https://github.com/thoughtbot/griddler | Yes | Yes | No | No | Yes Parses inbound mail streams into JSON messages and posts that data to a predefined endpoint. http://www.socketlabs.com/api-reference/inbound-api/ | Yes Handles inbound, can be parsed by griddler: https://github.com/thoughtbot/griddler | Yes Only Backup MX | No | |
Stores Outgoing Emails for Later Viewing | Yes | No | Yes | Yes | Yes | Yes Stores for 45 Days | ||||||
Explicit/sexual content policy ? | No | No not allowed | ||||||||||
Needs time to approve account before sending ? | No. Domain approval is not required. | No. | Account is ready for use immediately | |||||||||
Asks to create SPF and DKIM records | Yes Optional | Yes | Yes Possible but not mandatory | Yes DKIM/SPF can be used, but not mandatory | ||||||||
Languages | English | English, French, Russian | English | English | English | English, French, Spanish, Portuguese, Italian, German | English, Portuguese, Russian | English, Spanish, French, Russian, Arabic, Indian | English | English | English | English |
Multi-user Login | Yes | Yes | Yes | Yes | Yes | Yes | No | |||||
Prioritize emails | No | Yes Add preferred time of delivery which can prioritize or schedule for later. | Yes | Yes | Yes | Yes | Yes via multiple servers | |||||
Plugins | Yes WordPress | Yes Most major languages and frameworks | Yes Node, PHP, Python & More, see http://developer.sparkpost.com | Yes Wordpress and Joomla plugins available. | Yes PrestaShop, WordPress, Magento, Drupal, Zapier, Salesforce | Yes Wordpress, Magento, AmoCRM, Bitrix24, WooCommerce, TypeForm, Zapier, CreateForm | Yes | Yes samples available in github repo | Yes http://developer.postmarkapp.com/developer-libs.html | Yes Bitrix, Zapier, Mailigen | ||
Support | ||||||||||||
24/7 Support | Yes | Yes Online form submission. | Yes Online ticket generation. | Yes | Yes | Yes Online form submission | Yes Online + phone, 24x7 all the time | Yes 24/7/365 Via Phone, Email or chat | Yes Online ticketing system | Yes Support by email around the clock. Live chat. | Yes 24/7 Email Support. Online form submission. No Phone Support. | - Online form submission |
Dedicated Support Team | Yes | Yes | Yes | Yes | Yes | Yes | Yes Dedicated for VIP accounts | Yes | Yes | Yes | Yes | Yes |
Phone Support | - | - For First-class plans | Yes During regular business hours for all plan levels, including "Free." Critical and Escalation Support available 24/7 | Yes | Yes | Yes | Yes 24x7 for all accounts | Yes 24/7 for all clients | Yes During regular business hours for all plan levels | No | No | Yes |
Sample Customers | DLF, Vodafone, etc | Github, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, Pagerduty | Spotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHub | Pinterest, Zillow, Financial Times of London, Career Builder | BMW, Fleury Michon, Sodebo, Cora, Leroy Merlin, etc. | LOT, Aeroflot, RadissonBlue, Swatch | Intuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Panera Bread, Penn State University | IKEA, Minecraft, Livestream, Unicef, Litmus, Salesforce-Desk | ||||
Website | https://mail250.com/ | http://mailgun.com | https://sendgrid.com/ | https://www.sparkpost.com/ | https://elasticemail.com/ | https://www.sendinblue.com/ | https://sendpulse.com | https://www.smtp.com/ | http://www.socketlabs.com | http://postmarkapp.com/ | http://www.authmailer.com/ | https://www.leadersend.com/ |
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