Comparison of the cloud email services that provide transactional email or bulk email software (marketing software to manage mass email such as newsletters).
These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specific API.
Transactional email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transactional email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, invoice...
These messages are especially important for ecommerce, shopping sites... (crucial step of the customer relationship : the customer would be really disappointed if he never receives the expected email). The deliverability criteria is really important.
This detailed comparison chart will help you to choose your cloud email solution for bulk email or transactional email. Most of them have a free plan, it will help you to test several email sender before deciding which one is the best for your needs.
SendinBlue | ActiveTrail | SendPulse | Amazon SES | Mailjet | Pepipost | turboSMTP | Mailgun | Sarv TES | Doppler Relay | InboxRoad | Mandrill | SendGrid | Elastic Email | Tipimail | SMTP.com | SocketLabs | Postmark | AuthMailer | Leadersend | SparkPost | Mail250 | Mail250 | |
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Website | https://www.sendinblue.com/ | http://www.activetrail.fr | https://sendpulse.com | http://aws.amazon.com/ses/ | https://www.mailjet.com | https://pepipost.com/?utm_source=socialcompare&utm_campaign=socialcompare&utm_medium=socialcompare | http://www.serversmtp.com | http://mailgun.com | http://sarv.com/transactional-email/ | http://dopplerrelay.com | http://www.inboxroad.com | http://mandrill.com | https://sendgrid.com/ | https://elasticemail.com/ | https://fr.tipimail.com/ | https://www.smtp.com/ | http://www.socketlabs.com | http://postmarkapp.com/ | http://www.authmailer.com/ | https://www.leadersend.com/ | https://www.sparkpost.com/ | https://mail250.com/ | https://mail250.com/ |
Pricing | |||||||||||||||||||||||
Price | 0.13 USD to $0.67 per thousand | 8 EUR par mois et emails illimités | 8.85 USD | 0.1 USD per thousand, plus traffic charges. $0.12 per GB of attachments sent. | 0.18 USD to $0.50 per thousand | 15 USD per month | 0.51 USD to $0.70 USD per thousand | 0.1 USD to $0.50 per thousand | 0.075 USD to 0.013 USD per thousand | 0.14 USD to 0.69 per thousand | 59 EUR a month | 10 USD for cheapest MailChimp account + $20 per month minimum charge | 0.57 USD to $0.80 USD per thousand | 15 USD per month for Email Marketing to 5,000 contacts or $0.10 per 1,000 emails + $0.50 per day for Email API. | 39 EUR à 279€ / mois selon la grille tarifaire : https://fr.tipimail.com/tarifs | 0.3 USD to $2.50 per thousand | 0.2 USD to $0.69 per thousand | 0.5 USD to1.50 USD per thousand | 0.13 USD to $0.83 per thousand | 0.1 USD to $0.20 per 1000 | 0.2 USD to $0.15 per thousand, depending on volume | 20 USD (Send 24k/ Day) $50 (Send 60k/ Day) $150 (Send 120k /Day) | 20 USD (Send 24k/ Day) $50 (Send 60k/ Day) $150 (Send 120k /Day) |
Free plan | 9,000 emails per month, max 300 per 24 hours | 30 jours d'essai gratuit pour tester l'intégralité des fonctionnalités (sans engagement) | 15 000 e-mails to send for free every month | 62,000 emails per month for EC2 users | 6,000 emails per month, max 200 per day | 30k Emails Free For First 30 Days Then 100/Day Forever | 6000 emails per month - up to 200 per day | 10,000 free per month | Free Trial | Free Demo, unlimited emails 7 days | Yes | N/A (Since re-integration with Mailchimp) | 45 day free trial, 12,000 per month, 400 emails per day | 100 free emails per day. Unlimited contacts. | 10.000 emails gratuits par mois & 1000 envois/jour | 30 day money back | 20,000 emails per month | 25,000 emails, no time limit | 30 days money back | 6,000 emails per month (special offers for startups) | 15,000 emails per month | Yes, 10K emails free | Yes, 10K emails free |
Startups plan | 5 000 contacts, 50 000 emails, automations, formulaires d’inscription et pop-ups, landing pages, sondages et bien plus… à votre disposition pendant 6 mois ! https://www.activetrail.fr/startups/ | Yes | Yes | Yes | Yes | Yes, Inboxroad creates a personalized warm-up schedule | - | Free - 20,000 emails per month | Yes | Yes | |||||||||||||
Cancellation policy | Cancel at any time, no contract | Annulation à tout moment, sans engagement | Anytime by request. No questions asked | Pay for what you send; no required contract or commitments. | Cancel any time, no contract | Cancel any time, no contract. | Cancel any time, no obligations | Cancel any time, no contract | Any Time & Pay as you Go Plan Available | Cancel at any time | Cancellation is possible on a monthly base | Cancel at any time, no contract | Cancel at any time, no contract | Cancel at any time, no contract. | Sans engagement, annulable à tout moment | Cancel any time, no contract | Cancel any time, no contract, month-to-month | Cancellation must be issued via the Service. Any cancellation issued must be done three (3) days prior to the end of the contract term. | Cancel any time, no contract | Cancel any time, no contract, month-to-month | Cancel any time, no contract | Cancel any time, no contract | |
Unlimited Free Emails | All paid accounts come with the unlimited number of messages to send | - | 10.000 email gratuits par mois ! | You can upload unlimited contacts. | You can upload unlimited contacts. | ||||||||||||||||||
Features | |||||||||||||||||||||||
SMTP support | Yes | Yes | Yes | Yes | Yes | Yes | Yes 24/7 Multilanguage Support | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes Globally redundant SMTP and API infrastructure | Yes | Yes | Yes | Yes | Yes |
Personalized DKIM for free (no more "on behalf of") | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes Upgrade to a Silver plan or higher to get personalized DKIM | Yes | Yes | Yes https://www.socketlabs.com/domainkey-dkim-generation-wizard/ | Yes | Yes | Yes | Yes | Yes | |||
Clicks Details (per Link, etc.) | Yes | Yes | Yes | Yes | Yes | Yes Reporting available both through Control Panel and API | Yes | Yes | Yes | Yes Via real-time Event API webhook | Yes | Yes | Yes Via HEMS Package | Yes Real-time via webhook API | Yes | Yes Through webhooks real-time event reporting. | Yes | Yes | |||||
Conditional Personalization (if/else) | Yes | Yes | Yes | - Yes but, not through web newsletter editor, only by using the API | Yes | Yes | Yes By Using API ref: https://sarv.com/docs/ | No | Yes | Yes | Yes Via HEMS Package | Yes | Yes | Yes | Yes | ||||||||
WYSIWYG Newsletter Editor | Yes Available for free with all the plans | Yes | Yes | No | Yes Available for free, with any plan (Free plan included) | No | No | Yes Only in Marketing Platform | - | No | Yes | Yes +$0,25 per thousand, in addition to monthly package | Yes | Yes Via HEMS Package | Yes | No | Yes | - only with "Elite for Marketers" plan | Yes | Yes | |||
Dedicated IP available | Yes Gold or Higher Plan | Yes | Yes | No $25 per month for EC2 users | Yes With our Silver, Gold, Platinum and Diamond Plans, you can ask for a Dedicated IP address. | Yes | Yes Gold or higher plan | Yes $59 per month | Yes $20 per month | Yes | Yes | Yes $29 per month | Yes | Yes | Yes | Yes | Yes | No Shared IPs. They believe shared IPs are preferable to dedicated. | Yes | Yes | Yes | Yes | Yes |
REST API | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes Yes, for our Bronze plan and higher (and Free plan too) | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |||
Event API | Yes | Yes | Yes you can set up Amazon SES to publish email sending events to Amazon CloudWatch or Amazon Kinesis | Yes For every plan, you can get every event (open, click, bounce...) in real time | Yes via webhooks | Yes | Yes | Yes | Yes | Yes Yes, for our Silver plan and higher (and Free plan too) | Yes | Yes | Yes | Yes Notification API | Yes | Yes | Yes Via Webhooks | Yes | Yes | ||||
Send email through API | Yes | Yes | Yes | Yes | Yes Only by one HTTP call http://dev.mailjet.com/guides/send-api-guide/ | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes Includes advanced merging and customization capabilities as well as ability to merge to templates created in the SocketLabs Control Panel. | Yes | Yes | Yes | Yes | Yes | |||
Incoming Email Support | Yes | No | Yes | Yes Using the Parse API you can get the content of an incomming email POSTed by HTTP on a server : dev.mailjet.com/guides/parse-api-guide/ | No | No | Yes Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: https://github.com/thoughtbot/griddler | No | Yes | Yes Parses inbound, can be handled by griddler: https://github.com/thoughtbot/griddler | Yes Parse inbound email, including attachments and content. See docs.sendgrid.com for webhook examples. Supported by Griddler: https://github.com/thoughtbot/griddler | Yes | No | Yes Parses inbound mail streams into JSON messages and posts that data to a predefined endpoint. http://www.socketlabs.com/api-reference/inbound-api/ | Yes Handles inbound, can be parsed by griddler: https://github.com/thoughtbot/griddler | Yes Only Backup MX | No | Yes | No | No | |||
Stores Outgoing Emails for Later Viewing | Yes | Yes | No | Yes | Yes May be an additional charge. | No | Yes | Yes Stores for 45 Days | Yes | Yes | |||||||||||||
Explicit/sexual content policy ? | No | No not allowed | No not allowed | No | No | ||||||||||||||||||
Needs time to approve account before sending ? | Account is ready for use immediately | Yes | Yes. 12 to 24 hours | No | No. | No. Domain approval is not required. | No. Domain approval is not required. | ||||||||||||||||
Asks to create SPF and DKIM records | Yes Possible but not mandatory | Yes DKIM/SPF can be used, but not mandatory | Yes We will create SPF & DKIM records for your sending domains | Yes | Yes | Yes Optional | Yes Optional | ||||||||||||||||
Languages | English, French, Spanish, Portuguese, Italian, German | Francais, Anglais, Espagnol, Allemand | English, Portuguese, Russian | English, French, German, Japanese, Spanish | English, French, German, Spanish | English | English, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, Ukrainian | English, French, Russian | English, Hindi, Punjabi | Spanish, English | English, Dutch, German | English | English | English | Français, English | English, Spanish, French, Russian, Arabic, Indian | English | English | English | English | English | English | English |
Multi-user Login | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | |||||||
Prioritize emails | Yes | Yes | Yes | Yes Email Priority Management is handled on Mailjet with X-Mailjet email headers : http://www.mailjet.com/docs/email-priority-management | Yes Add preferred time of delivery which can prioritize or schedule for later. | Yes | Yes | Yes Use the important option (API) or X-MC-Important (SMTP) to flag important messages and give them priority over other messages you're currently sending. https://mandrill.zendesk.com/hc/en-us/articles/205582647 | Yes | Yes via multiple servers | Yes | No | No | ||||||||||
Plugins | Yes PrestaShop, WordPress, Magento, Drupal, Zapier, Salesforce | Yes Prestashop, Magento, Shopify, WooCommerce, Zapier, Salesforce, Facebook Leads, Contact Form 7 | Yes Wordpress, Magento, AmoCRM, Bitrix24, WooCommerce, TypeForm, Zapier, CreateForm | Yes Prestashop, Wordpress, Dotclear, SPIP, Joomla, Drupal | Yes Wordpress, Drupal, Joomla, Magento, MailWizz, Zapier | Yes Most major languages and frameworks | Yes Client Library available on Github | Yes | Yes Most major languages, frameworks, and platforms | Yes Wordpress and Joomla plugins available. | Yes Prestashop, Magento, WordPress, Drupal, | Yes | Yes samples available in github repo | Yes http://developer.postmarkapp.com/developer-libs.html | Yes Bitrix, Zapier, Mailigen | Yes Node, PHP, Python & More, see http://developer.sparkpost.com | Yes WordPress | Yes WordPress | |||||
Support | |||||||||||||||||||||||
24/7 Support | Yes Online form submission | Yes Support par téléphone, Live Chat et e-mail en Français / Twitter, Facebook, LinkedIn | Yes Online + phone, 24x7 all the time | Yes Basic: Included, Developer: $49/month, Business & Enterprise prorated. | Yes Across 3 Global Time Zones - Online ticket generation | Yes Live Chat and 24x7 email support | Yes Live Chat, Tickets, Phone, Skype | Yes Online form submission. | Yes Phone, Live Chat and Email Support | Yes Phone, Live Chat, Email Support | Yes Live Chat (Skype and Website), Email and Phone | Yes Online ticket generation. | Yes | Yes Support mail - téléphone | Yes 24/7/365 Via Phone, Email or chat | Yes Online ticketing system | Yes Support by email around the clock. Live chat. | Yes 24/7 Email Support. Online form submission. No Phone Support. | - Online form submission | Yes | Yes | Yes | |
Dedicated Support Team | Yes | Yes | Yes Dedicated for VIP accounts | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes Personal Account Manager | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Phone Support | Yes | Yes | Yes 24x7 for all accounts | - Available with paid support plan | - Available for VIP clients | - Limited to high volume senders | Yes 24/7 | - For First-class plans | Yes | Yes | Yes During regular business hours for every customer | No | Yes During regular business hours for all plan levels, including "Free." Critical and Escalation Support available 24/7 | Yes | Yes 24/7 for all clients | Yes During regular business hours for all plan levels | No | No | Yes | Yes | - | - | |
Sample Customers | BMW, Fleury Michon, Sodebo, Cora, Leroy Merlin, etc. | Hilton, AVIS, Lufthansa, VISA, WIX, Continental Airlines, Crocs, Secours Populaire Français, Sorbonne Université, Pavillon France, Ministère de l'Europe et des Affaires Étrangères, Gallimard, Syntilor | LOT, Aeroflot, RadissonBlue, Swatch | SIEMENS, HBO, Vodafone, Allergan | TAG Hauer, MIT, Fotolia, TheFancy, Jolicloud, Readability, Sketchfab, Prestashop, Amnesty International... | Shine, Cleartrip, Arcamax, White Plum, SeekAsia, Traveloka, Tokopedia | Github, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, Pagerduty | IBM, HP, Adobe, Idea, HCL, Reliance, IndiaMart | TravelBird, Ongage | Spotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHub | Riddox, Vuelio, Vonage, Quicko, Poptin, Swiftqueue, Clikadu | Intuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Panera Bread, Penn State University | IKEA, Minecraft, Livestream, Unicef, Litmus, Salesforce-Desk | Pinterest, Zillow, Financial Times of London, Career Builder | DLF, Vodafone, etc | DLF, Vodafone, etc | |||||||
Website | https://www.sendinblue.com/ | http://www.activetrail.fr | https://sendpulse.com | http://aws.amazon.com/ses/ | https://www.mailjet.com | https://pepipost.com/?utm_source=socialcompare&utm_campaign=socialcompare&utm_medium=socialcompare | http://www.serversmtp.com | http://mailgun.com | http://sarv.com/transactional-email/ | http://dopplerrelay.com | http://www.inboxroad.com | http://mandrill.com | https://sendgrid.com/ | https://elasticemail.com/ | https://fr.tipimail.com/ | https://www.smtp.com/ | http://www.socketlabs.com | http://postmarkapp.com/ | http://www.authmailer.com/ | https://www.leadersend.com/ | https://www.sparkpost.com/ | https://mail250.com/ | https://mail250.com/ |
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