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Compare the transactional emailing providers


Comparison of the cloud email services that provide transactional email or bulk email software (marketing software to manage mass email such as newsletters), such as EndinBlue, Mailjet, Amazon SES....

These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specific API.

Transactional email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transactional email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, invoice...

These messages are especially important for ecommerce, shopping sites... (crucial step of the customer relationship : the customer would be really disappointed if he never receives the expected email). The deliverability criteria is really important.

This detailed comparison chart will help you to choose your cloud email solution for bulk email or transactional email. Most of them have a free plan, it will help you to test several email sender before deciding which one is the best for your needs.

BrevoActiveTrailSendGridSendPulseAmazon SESMailjetPepipostturboSMTPMailgunSarv TESDoppler RelayInboxRoadMandrillElastic EmailTipimailSMTP.comSocketLabsPostmarkAuthMailerLeadersendSparkPostMail250
Price$ 0.13 to $0.67 per thousand$ 8 per month from$ 0.57 to $0.80 USD per thousand$ 8.85$ 0.1 per thousand, plus traffic charges. $0.12 per GB of attachments sent.$ 0.18 to $0.50 per thousand$ 15 per month$ 0.51 to $0.70 USD per thousand$ 0.1 to $0.50 per thousand$ 0.075 to 0.013 USD per thousand$ 0.14 to 0.69 per thousand€ 59 a month$ 10 for cheapest MailChimp account + $20 per month minimum charge$ 9 per month for Email Marketing for up to 2,000 contacts and 60,000 emails/month or $9 per month for up to 10,000 emails per month for Email API.€ 39 à 279€ / mois selon la grille tarifaire :$ 0.3 to $2.50 per thousand$ 0.2 to $0.69 per thousand$ 0.5 to1.50 USD per thousand$ 0.13 to $0.83 per thousand$ 0.1 to $0.20 per 1000$ 0.2 to $0.15 per thousand, depending on volume$ 20 (Send 24k/ Day) $50 (Send 60k/ Day) $150 (Send 120k /Day)
Free plan9,000 emails per month, max 300 per 24 hoursFree trial 30 days to test all the features45 day free trial, 12,000 per month, 400 emails per day15 000 e-mails to send for free every month62,000 emails per month for EC2 users6,000 emails per month, max 200 per day30k Emails Free For First 30 Days Then 100/Day Forever6000 emails per month - up to 200 per day10,000 free per monthFree TrialFree Demo, unlimited emails 7 daysYesN/A (Since re-integration with Mailchimp)100 free emails per day and up to 1,000 contacts.10.000 emails gratuits par mois & 1000 envois/jour30 day money back20,000 emails per month25,000 emails, no time limit30 days money back6,000 emails per month (special offers for startups)15,000 emails per monthYes, 10K emails free
Startups plan5 000 contacts, 50 000 emails, automations, forms, landing pages… à, Inboxroad creates a personalized warm-up schedule-Free - 20,000 emails per monthYes
Cancellation policyCancel at any time, no contractNo commitmentCancel at any time, no contractAnytime by request. No questions askedPay for what you send; no required contract or commitments.Cancel any time, no contractCancel any time, no contract.Cancel any time, no obligationsCancel any time, no contractAny Time & Pay as you Go Plan AvailableCancel at any timeCancellation is possible on a monthly baseCancel at any time, no contractCancel at any time, no contract.Sans engagement, annulable à tout momentCancel any time, no contractCancel any time, no contract, month-to-monthCancellation must be issued via the Service. Any cancellation issued must be done three (3) days prior to the end of the contract term.Cancel any time, no contractCancel any time, no contract, month-to-monthCancel any time, no contract
Unlimited Free EmailsAll paid accounts come with the unlimited number of messages to send-10.000 email gratuits par mois !You can upload unlimited contacts.
SMTP supportYesNoYesYesYesYesYesYes 24/7 Multilanguage SupportYesYesYesYesYesYesYesYesYesYes Globally redundant SMTP and API infrastructureYesYesYesYes
Personalized DKIM for free (no more "on behalf of")YesYesYes Upgrade to a Silver plan or higher to get personalized DKIMYesYesYesYesYesYesYesYesYesYesYesYes
Clicks Details (per Link, etc.)YesYesYes Via real-time Event API webhookYesYesYesYes Reporting available both through Control Panel and APIYesYesYesYesYesYes Via HEMS PackageYes Real-time via webhook APIYesYes Through webhooks real-time event reporting.Yes
Conditional Personalization (if/else)YesYesYes- Yes but, not through web newsletter editor, only by using the APIYesYesYes By Using API ref: Via HEMS PackageYesYesYes
WYSIWYG Newsletter EditorYes Available for free with all the plansYesYes +$0,25 per thousand, in addition to monthly packageYesNoYes Available for free, with any plan (Free plan included)NoNoYes Only in Marketing Platform-NoYesYesYes Via HEMS PackageYesNoYes- only with "Elite for Marketers" planYes
Dedicated IP availableYes Gold or Higher PlanYesYesYesNo $25 per month for EC2 usersYes With our Silver, Gold, Platinum and Diamond Plans, you can ask for a Dedicated IP address.YesYes Gold or higher planYes $59 per monthYes $20 per monthYesYesYes $29 per monthYesYesYesYesNo Shared IPs. They believe shared IPs are preferable to dedicated.YesYesYesYes
REST APIYesYesYes Yes, for our Bronze plan and higher (and Free plan too)YesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYes
Event APIYesYesYes Yes, for our Silver plan and higher (and Free plan too)Yes you can set up Amazon SES to publish email sending events to Amazon CloudWatch or Amazon KinesisYes For every plan, you can get every event (open, click, bounce...) in real timeYes via webhooksYesYesYesYesYesYesYesYes Notification APIYesYesYes Via WebhooksYes
Send email through APIYesYesYesYesYesYes Only by one HTTP call Includes advanced merging and customization capabilities as well as ability to merge to templates created in the SocketLabs Control Panel.YesYesYesYes
Incoming Email SupportYesYesYes Parse inbound email, including attachments and content. See for webhook examples. Supported by Griddler: Using the Parse API you can get the content of an incomming email POSTed by HTTP on a server : Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: Parses inbound, can be handled by griddler: Parses inbound mail streams into JSON messages and posts that data to a predefined endpoint. Handles inbound, can be parsed by griddler: Only Backup MXNoYesNo
Stores Outgoing Emails for Later ViewingYesNoYesNoYesYes May be an additional charge.YesYes Stores for 45 DaysYes
Explicit/sexual content policy ?NoNo not allowedNo not allowedNo
Needs time to approve account before sending ?Account is ready for use immediatelyYesYes. 12 to 24 hoursNoNo.No. Domain approval is not required.
Asks to create SPF and DKIM recordsYes Possible but not mandatoryYes DKIM/SPF can be used, but not mandatoryYesYes We will create SPF & DKIM records for your sending domainsYesYesYes Optional
LanguagesEnglish, French, Spanish, Portuguese, Italian, GermanEnglish, Francais, Spanish, DeutschEnglishEnglish, Portuguese, RussianEnglish, French, German, Japanese, SpanishEnglish, French, German, SpanishEnglishEnglish, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, UkrainianEnglish, French, RussianEnglish, Hindi, PunjabiSpanish, EnglishEnglish, Dutch, GermanEnglishEnglishFrançais, EnglishEnglish, Spanish, French, Russian, Arabic, IndianEnglishEnglishEnglishEnglishEnglishEnglish
Multi-user LoginYesYesYesYesYesYesYesYesNoYesYesYesNoYesYes
Prioritize emailsYesYesYesYes Email Priority Management is handled on Mailjet with X-Mailjet email headers : Add preferred time of delivery which can prioritize or schedule for later.YesYesYes Use the important option (API) or X-MC-Important (SMTP) to flag important messages and give them priority over other messages you're currently sending. via multiple serversYesNo
PluginsYes PrestaShop, WordPress, Magento, Drupal, Zapier, SalesforceYes Prestashop, Magento, Shopify, WooCommerce, Zapier, Salesforce, Facebook Leads, Contact Form 7Yes Wordpress, Magento, AmoCRM, Bitrix24, WooCommerce, TypeForm, Zapier, CreateFormYes Prestashop, Wordpress, Dotclear, SPIP, Joomla, DrupalYes Wordpress, Drupal, Joomla, Magento, MailWizz, ZapierYes Most major languages and frameworksYes Client Library available on GithubYesYesYes Most major languages, frameworks, and platformsYes Wordpress and Joomla plugins available.Yes Prestashop, Magento, WordPress, Drupal,YesYes samples available in github repoYes Bitrix, Zapier, MailigenYes Node, PHP, Python & More, see http://developer.sparkpost.comYes WordPress
24/7 SupportYes Online form submissionYes by phone, Live Chat, e-mail...Yes Online ticket generation.Yes Online + phone, 24x7 all the timeYes Basic: Included, Developer: $49/month, Business & Enterprise prorated.Yes Across 3 Global Time Zones - Online ticket generationYes Live Chat and 24x7 email supportYes Live Chat, Tickets, Phone, SkypeYes Online form submission.Yes Phone, Live Chat and Email SupportYes Phone, Live Chat, Email SupportYes Live Chat (Skype and Website), Email and PhoneYesYes Support mail - téléphoneYes 24/7/365 Via Phone, Email or chatYes Online ticketing systemYes Support by email around the clock. Live chat.Yes 24/7 Email Support. Online form submission. No Phone Support.- Online form submissionYesYes
Dedicated Support TeamYesYesYesYes Dedicated for VIP accountsYesYesYesYesYesYesYesYes Personal Account ManagerYesYesYesYesYesYesYesYesYesYes
Phone SupportYesYesYes During regular business hours for all plan levels, including "Free." Critical and Escalation Support available 24/7Yes 24x7 for all accounts- Available with paid support plan- Available for VIP clients- Limited to high volume sendersYes 24/7- For First-class plansYesYesYes During regular business hours for every customerNoYesYes 24/7 for all clientsYes During regular business hours for all plan levelsNoNoYesYes-
Sample CustomersBMW, Fleury Michon, Sodebo, Cora, Leroy Merlin, etc.Hilton, AVIS, Lufthansa, VISA, WIX, Continental Airlines, Crocs, Secours Populaire Français, Sorbonne Université, Pavillon France, Ministère de l'Europe et des Affaires Étrangères, Gallimard, SyntilorSpotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHubLOT, Aeroflot, RadissonBlue, SwatchSIEMENS, HBO, Vodafone, AllerganTAG Hauer, MIT, Fotolia, TheFancy, Jolicloud, Readability, Sketchfab, Prestashop, Amnesty International...Shine, Cleartrip, Arcamax, White Plum, SeekAsia, Traveloka, TokopediaGithub, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, PagerdutyIBM, HP, Adobe, Idea, HCL, Reliance, IndiaMartTravelBird, OngageRiddox, Vuelio, Vonage, Quicko, Poptin, Swiftqueue, ClikaduIntuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Panera Bread, Penn State UniversityIKEA, Minecraft, Livestream, Unicef, Litmus, Salesforce-DeskPinterest, Zillow, Financial Times of London, Career BuilderDLF, Vodafone, etc
Compare side-by-side Best Transactional Email Service Providers with a review of each transactional emailing software enabling mass email, newsletters... Bulk email software comparison.
Vanina Community
Jun. 22nd 2023 10:35:54 AM
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User reviews and comments

  • Mallika Farooqui on Mar. 25th 2020 11:52:54 AM

    Hi Vanina, Thanks for this comparison chart! Can you please include Mail250 in this comparison table too? url:

  • RajS on Jan. 24th 2020 1:52:02 PM
    commented on InboxRoad

    after 2 months I can say I wish we started with them years ago.

  • Sam on Jul. 11th 2019 11:38:40 AM
    suggested on InboxRoad to set Name to Inboxroad
  • Sam on Jul. 11th 2019 11:38:09 AM
    suggested on InboxRoad to set Name to Inboxroad
  • Sam on Jul. 11th 2019 11:27:52 AM
    suggested on InboxRoad to set Name to Inboxroad
  • edouardr on Apr. 8th 2019 1:20:00 PM

    I've personally been using Mailjet. Good interface for both transac & marketing email. Bought it on to save money!

  • Jenny on Dec. 18th 2018 9:26:09 AM

    Nice sheet, Vanina. Could you please add Pepipost to this comparison sheet: pepipost-4odu2rou To give you a brief, Pepipost is an AI powered email delivery platform who not only gives a high inbox deliverability. But also reward the good senders by not charging them anything for the opened emails.

  • Mallika on Jul. 30th 2018 1:47:14 PM

    Hi Vanina, Thanks for this comparison chart! Can you please include SwipePost in this comparison table too? url: SwipePost is the world's only ESP that gives 200,000 emails /month for free of cost. SwipePost is one of the Fastest Growing Email Delivery Service. Thanks

  • vmoses77 on Jun. 29th 2018 2:02:59 AM

    The email provides us with the system of mail jet and send grid which is some important technical features in the market these days, I took the support of AOL tech Support to deal with these systems of emailing, this helped me know much about the ways to deal with the transactions on email.

  • gdouvet on Oct. 2nd 2017 9:56:44 AM

    Solution efficace et support réactif. Je recommande

  • ashf on Sep. 11th 2017 11:20:16 AM

    Please add see if services has list management function. i.e. Mailjet/Seninblue has list management function for free.

  • edrokov on Sep. 4th 2017 9:49:40 PM
    commented on Mailjet

    So far my experience is extremely ignorant, lazy and helpless first line support basically doing nothing. One ticket resolving takes more than 1 week!

  • arda on Aug. 22nd 2017 11:13:57 AM

    Thanks for the list! I had heard of most of them, but some were completely new. I have been using for about a year now and I would recommend their service.

  • Rob J on Jul. 11th 2017 10:05:09 AM

    Have had a good experience with Send in Blue. Just waiting for them to develop multi-user login. Fingers crossed!

  • Abhi on Jul. 2nd 2017 12:18:16 PM

    SwipeMail has changed their pricing. Now, Swipemail's pricing is one of the most disruptive pricing in the world. Visit pricing page:

  • InboxRoad on Jun. 20th 2017 12:10:09 PM

    Hi Vanina, great comparison! Could you please add InboxRoad to the comparison too? Thanks in advance!

  • ericlen7 on Jun. 18th 2017 2:42:28 PM
  • Abhi on Jun. 10th 2017 1:13:20 PM

    Hi Vanina, Thanks for this comparison chart! Can you please includeSwipeMail in this comparison table too? url: Thanks, Abhi

  • SHADE on May 29th 2017 12:35:48 PM
    commented on Elastic Email

    One day, they simply disabled our account because of some user complaints. Without getting to details. They did it twice. First time I we agreed emails are ok and "you are welcome to use elastic emails". In three weeks (or so) on monday ElasticEmail welcomed me with "You account permanently disabled" sign. Great! – thats my mail. I hope you ll be bancrupt damn elasticemail.

  • InboxRoad on Apr. 21st 2017 2:31:45 PM

    Could you perhaps add InboxRoad SMTP Relay? Thanks in advance

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