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Compare the transactional emailing providers


Comparison of the cloud email services that provide transactional email or bulk email software (marketing software to manage mass email such as newsletters), such as EndinBlue, Mailjet, Amazon SES....

These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specific API.

Transactional email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transactional email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, invoice...

These messages are especially important for ecommerce, shopping sites... (crucial step of the customer relationship : the customer would be really disappointed if he never receives the expected email). The deliverability criteria is really important.

This detailed comparison chart will help you to choose your cloud email solution for bulk email or transactional email. Most of them have a free plan, it will help you to test several email sender before deciding which one is the best for your needs.

SendinBlueActiveTrailSendPulseAmazon SESMailjetPepipostturboSMTPMailgunSarv TESDoppler RelayInboxRoadMandrillSendGridElastic EmailTipimailSMTP.comSocketLabsPostmarkAuthMailerLeadersendSparkPostMail250Mail250
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Precio$ 0.13 to $0.67 per thousand€ 8 par mois et emails illimités$ 8.85$ 0.1 per thousand, plus traffic charges. $0.12 per GB of attachments sent.$ 0.18 to $0.50 per thousand$ 15 per month$ 0.51 to $0.70 USD per thousand$ 0.1 to $0.50 per thousand$ 0.075 to 0.013 USD per thousand$ 0.14 to 0.69 per thousand€ 59 a month$ 10 for cheapest MailChimp account + $20 per month minimum charge$ 0.57 to $0.80 USD per thousand$ 18 per month for Email Marketing to 5,000 contacts or $0.10 per 1,000 emails + $0.50 per day for Email API.€ 39 à 279€ / mois selon la grille tarifaire :$ 0.3 to $2.50 per thousand$ 0.2 to $0.69 per thousand$ 0.5 to1.50 USD per thousand$ 0.13 to $0.83 per thousand$ 0.1 to $0.20 per 1000$ 0.2 to $0.15 per thousand, depending on volume$ 20 (Send 24k/ Day) $50 (Send 60k/ Day) $150 (Send 120k /Day)$ 20 (Send 24k/ Day) $50 (Send 60k/ Day) $150 (Send 120k /Day)
Free plan9,000 emails per month, max 300 per 24 hours30 jours d'essai gratuit pour tester l'intégralité des fonctionnalités (sans engagement)15 000 e-mails to send for free every month62,000 emails per month for EC2 users6,000 emails per month, max 200 per day30k Emails Free For First 30 Days Then 100/Day Forever6000 emails per month - up to 200 per day10,000 free per monthFree TrialFree Demo, unlimited emails 7 daysYesN/A (Since re-integration with Mailchimp)45 day free trial, 12,000 per month, 400 emails per day100 free emails per day. Unlimited contacts.10.000 emails gratuits par mois & 1000 envois/jour30 day money back20,000 emails per month25,000 emails, no time limit30 days money back6,000 emails per month (special offers for startups)15,000 emails per monthYes, 10K emails freeYes, 10K emails free
Startups plan5 000 contacts, 50 000 emails, automations, formulaires d’inscription et pop-ups, landing pages, sondages et bien plus… à votre disposition pendant 6 mois !, Inboxroad creates a personalized warm-up schedule-Free - 20,000 emails per monthYesYes
Cancellation policyCancel at any time, no contractAnnulation à tout moment, sans engagementAnytime by request. No questions askedPay for what you send; no required contract or commitments.Cancel any time, no contractCancel any time, no contract.Cancel any time, no obligationsCancel any time, no contractAny Time & Pay as you Go Plan AvailableCancel at any timeCancellation is possible on a monthly baseCancel at any time, no contractCancel at any time, no contractCancel at any time, no contract.Sans engagement, annulable à tout momentCancel any time, no contractCancel any time, no contract, month-to-monthCancellation must be issued via the Service. Any cancellation issued must be done three (3) days prior to the end of the contract term.Cancel any time, no contractCancel any time, no contract, month-to-monthCancel any time, no contractCancel any time, no contract
Unlimited Free EmailsAll paid accounts come with the unlimited number of messages to send-10.000 email gratuits par mois !You can upload unlimited contacts.You can upload unlimited contacts.
SMTP support 24/7 Multilanguage Support Globally redundant SMTP and API infrastructure
Personalized DKIM for free (no more "on behalf of") Upgrade to a Silver plan or higher to get personalized DKIM
Clicks Details (per Link, etc.) Reporting available both through Control Panel and API Via real-time Event API webhook Via HEMS Package Real-time via webhook API Through webhooks real-time event reporting.
Personnalisation conditionnelle (if/else)- Yes but, not through web newsletter editor, only by using the API By Using API ref: Via HEMS Package
WYSIWYG Newsletter Editor Available for free with all the plansNo Available for free, with any plan (Free plan included)NoNo Only in Marketing Platform-No +$0,25 per thousand, in addition to monthly package Via HEMS PackageNo- only with "Elite for Marketers" plan
Dedicated IP available Gold or Higher PlanNo $25 per month for EC2 users With our Silver, Gold, Platinum and Diamond Plans, you can ask for a Dedicated IP address. Gold or higher plan $59 per month $20 per month $29 per monthNo Shared IPs. They believe shared IPs are preferable to dedicated.
REST API Yes, for our Bronze plan and higher (and Free plan too)
Event API you can set up Amazon SES to publish email sending events to Amazon CloudWatch or Amazon Kinesis For every plan, you can get every event (open, click, bounce...) in real time via webhooks Yes, for our Silver plan and higher (and Free plan too) Notification API Via Webhooks
Send email through API Only by one HTTP call Includes advanced merging and customization capabilities as well as ability to merge to templates created in the SocketLabs Control Panel.
Incoming Email SupportNo Using the Parse API you can get the content of an incomming email POSTed by HTTP on a server : Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: Parses inbound, can be handled by griddler: Parse inbound email, including attachments and content. See for webhook examples. Supported by Griddler: Parses inbound mail streams into JSON messages and posts that data to a predefined endpoint. Handles inbound, can be parsed by griddler: Only Backup MXNoNoNo
Stores Outgoing Emails for Later ViewingNo May be an additional charge.No Stores for 45 Days
Explicit/sexual content policy ?NoNo not allowedNo not allowedNoNo
Needs time to approve account before sending ?Account is ready for use immediatelyYesYes. 12 to 24 hoursNoNo.No. Domain approval is not required.No. Domain approval is not required.
Asks to create SPF and DKIM records Possible but not mandatory DKIM/SPF can be used, but not mandatory We will create SPF & DKIM records for your sending domains Optional Optional
LanguagesEnglish, French, Spanish, Portuguese, Italian, GermanFrancais, Anglais, Espagnol, AllemandEnglish, Portuguese, RussianEnglish, French, German, Japanese, SpanishEnglish, French, German, SpanishEnglishEnglish, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, UkrainianEnglish, French, RussianEnglish, Hindi, PunjabiSpanish, EnglishEnglish, Dutch, GermanEnglishEnglishEnglishFrançais, EnglishEnglish, Spanish, French, Russian, Arabic, IndianEnglishEnglishEnglishEnglishEnglishEnglishEnglish
Multi-user LoginNoNo
Prioritize emails Email Priority Management is handled on Mailjet with X-Mailjet email headers : Add preferred time of delivery which can prioritize or schedule for later. Use the important option (API) or X-MC-Important (SMTP) to flag important messages and give them priority over other messages you're currently sending. via multiple serversNoNo
Plugins PrestaShop, WordPress, Magento, Drupal, Zapier, Salesforce Prestashop, Magento, Shopify, WooCommerce, Zapier, Salesforce, Facebook Leads, Contact Form 7 Wordpress, Magento, AmoCRM, Bitrix24, WooCommerce, TypeForm, Zapier, CreateForm Prestashop, Wordpress, Dotclear, SPIP, Joomla, Drupal Wordpress, Drupal, Joomla, Magento, MailWizz, Zapier Most major languages and frameworks Client Library available on Github Most major languages, frameworks, and platforms Wordpress and Joomla plugins available. Prestashop, Magento, WordPress, Drupal, samples available in github repo Bitrix, Zapier, Mailigen Node, PHP, Python & More, see WordPress WordPress
24/7 Support Online form submission Support par téléphone, Live Chat et e-mail en Français / Twitter, Facebook, LinkedIn Online + phone, 24x7 all the time Basic: Included, Developer: $49/month, Business & Enterprise prorated. Across 3 Global Time Zones - Online ticket generation Live Chat and 24x7 email support Live Chat, Tickets, Phone, Skype Online form submission. Phone, Live Chat and Email Support Phone, Live Chat, Email Support Live Chat (Skype and Website), Email and Phone Online ticket generation. Support mail - téléphone 24/7/365 Via Phone, Email or chat Online ticketing system Support by email around the clock. Live chat. 24/7 Email Support. Online form submission. No Phone Support.- Online form submission
Dedicated Support Team Dedicated for VIP accounts Personal Account Manager
Phone Support 24x7 for all accounts- Available with paid support plan- Available for VIP clients- Limited to high volume senders 24/7- For First-class plans During regular business hours for every customerNo During regular business hours for all plan levels, including "Free." Critical and Escalation Support available 24/7 24/7 for all clients During regular business hours for all plan levelsNoNo--
Sample CustomersBMW, Fleury Michon, Sodebo, Cora, Leroy Merlin, etc.Hilton, AVIS, Lufthansa, VISA, WIX, Continental Airlines, Crocs, Secours Populaire Français, Sorbonne Université, Pavillon France, Ministère de l'Europe et des Affaires Étrangères, Gallimard, SyntilorLOT, Aeroflot, RadissonBlue, SwatchSIEMENS, HBO, Vodafone, AllerganTAG Hauer, MIT, Fotolia, TheFancy, Jolicloud, Readability, Sketchfab, Prestashop, Amnesty International...Shine, Cleartrip, Arcamax, White Plum, SeekAsia, Traveloka, TokopediaGithub, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, PagerdutyIBM, HP, Adobe, Idea, HCL, Reliance, IndiaMartTravelBird, OngageSpotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHubRiddox, Vuelio, Vonage, Quicko, Poptin, Swiftqueue, ClikaduIntuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Panera Bread, Penn State UniversityIKEA, Minecraft, Livestream, Unicef, Litmus, Salesforce-DeskPinterest, Zillow, Financial Times of London, Career BuilderDLF, Vodafone, etcDLF, Vodafone, etc
Compare side-by-side Best Transactional Email Service Providers with a review of each transactional emailing software enabling mass email, newsletters... Bulk email software comparison.
Vanina Community
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2022-12-01 12:47:07
2011-01-26 12:25:26
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User reviews and comments

  • imranshaikh2124 on 2020-03-26 16:54:14
    liked Mail250

    Perfect fit for sending your large marketing campaigns.

  • kacey.weimann on 2020-03-26 16:50:40
    liked Mail250

    I have recently started using cold email service providers and I like Mail250

  • donna.jaskolski on 2020-03-26 16:49:29
    liked Mail250

    Recently, I have tried Mail250 and I found this solution to be working for me :)

  • manley.miller on 2020-03-26 16:47:55
    liked Mail250

    I don't know much about emailing but I found many of my clients uses Mail250 for sending to very large list.

  • christelle.waelchi on 2020-03-26 16:45:04
    liked Mail250

    The simplest alternative for MailChimp I can think of is Mail250.

  • brycen.connell on 2020-03-26 16:41:56
    liked Mail250

    First I was little skeptic, but then all my doubts got cleared. Very simple product with awesome speed of sending emails. Highly recommend for sending cold emails at large

  • yusufnshaikh21 on 2020-03-26 16:29:42
    liked Mail250

    Hi, I don’t know much cold email service providers. I had used Mail250 here are the features of Mail250: They allow cold mailing They have built in List Cleaner They provide SMTP details They are very affordable. Thank you for reading.

  • Mallika Farooqui on 2020-03-25 11:52:54

    Hi Vanina, Thanks for this comparison chart! Can you please include Mail250 in this comparison table too? url:

  • RajS on 2020-01-24 13:52:02
    commented on InboxRoad

    after 2 months I can say I wish we started with them years ago.

  • RajS on 2020-01-24 13:51:18
    liked InboxRoad

    best solution

  • Mitzy on 2019-07-11 12:27:53
    liked InboxRoad

    Used Mailjet, Mailgun and MySMTP before I found out about Inboxroad. They really helped me through all the steps and reach the inbox of my clients. Especially their personalized support is very unique in this industry.

  • Steve S on 2019-07-11 12:10:14
    liked InboxRoad

    Great guys from Amsterdam. They really helped me reaching my targets.

  • Matt87 on 2019-07-11 11:58:02
    liked InboxRoad

    Very solid delivery results, would recommend.

  • zjenz on 2019-07-11 11:54:45
    liked InboxRoad

    Guys are always very helpful. Inboxing has improved a lot, so I'm happy ;-)

  • Okay on 2019-06-12 02:47:36
    liked Pepipost

    They do what they say. No complaints.

  • edouardr on 2019-04-08 13:20:00

    I've personally been using Mailjet. Good interface for both transac & marketing email. Bought it on to save money!

  • RV on 2018-12-19 13:42:09
    liked Postmark

    Postmark is a great tool to send transactional emails like reservation notifications, username reset links, point notifications. They are constantly evolving and making the production stronger by adding useful features

  • Jenny on 2018-12-18 09:26:09

    Nice sheet, Vanina. Could you please add Pepipost to this comparison sheet: pepipost-4odu2rou To give you a brief, Pepipost is an AI powered email delivery platform who not only gives a high inbox deliverability. But also reward the good senders by not charging them anything for the opened emails.

  • Mallika on 2018-07-30 13:47:14

    Hi Vanina, Thanks for this comparison chart! Can you please include SwipePost in this comparison table too? url: SwipePost is the world's only ESP that gives 200,000 emails /month for free of cost. SwipePost is one of the Fastest Growing Email Delivery Service. Thanks

  • vmoses77 on 2018-06-29 02:02:59

    The email provides us with the system of mail jet and send grid which is some important technical features in the market these days, I took the support of AOL tech Support to deal with these systems of emailing, this helped me know much about the ways to deal with the transactions on email.

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