Best Transactional Email Service Comparison

Internet > Communications > Email
2015-01-07 16:47:30

Comparison of the cloud email services that provide transactional email or bulk email software (marketing software to manage mass email such as newsletters).

These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specific API.

Transactional email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transactional email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, invoice...

These messages are especially important for ecommerce, shopping sites... (crucial step of the customer relationship : the customer would be really disappointed if he never receives the expected email). The deliverability criteria is really important.

This detailed comparison chart will help you to choose your cloud email solution for bulk email or transactional email. Most of them have a free plan, it will help you to test several email sender before deciding which one is the best for your needs.

MailjetSendGridElastic EmailSendinBlueAmazon SESLeadersendMailgunSocketLabsturboSMTPMandrillAuthMailer
Like 41 34 5 4 2 1 12 8 3 7 1
Introduction Video
Technical details
SMTP supportYesYesYesYesYesYesYesYesYes 24/7 Multilanguage SupportYesYes
Send transactional emailsYesYesYesYesYesYesYesYesYesYesYes
Incoming Email SupportYes Using the Parse API you can get the content of an incomming email POSTed by HTTP on a server : Parse inbound email, including attachments and content. See for webhook examples. Supported by Griddler: Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: Parses inbound, can be handled by griddler: Only Backup MX
Send bulk emailsYesYesYesYesYesYesYesYesYesYes
SPFYesYesYesYesYes Yes Instructions on how to set it up on your domain are given.YesYesYesYesYes
Automatic DKIM signingYesYesYesYesYesYesYesYesYesYes
Personalized DKIM for free (no more "on behalf of")YesYes Upgrade to a Silver plan or higher to get personalized DKIMYesYesYesYesYes Must contact supportYesYesYes
Open TrackingYesYesYesYesNoYesYesYesYes
Click TrackingYesYesYesYesNoYesYesYesYes
Clicks Details (per Link, etc.)YesYes Via real-time Event API webhookYesYesYesYes Reporting available both through Control Panel and APINo
File AttachmentsYes Possible via SMTPYes up to 10 MBYes up to 15 MBYesYes Up to 10 MBYesYes up to 25 MBYes up to 30mbYes up to 1 MBYes up to 10 MBYes
Message PersonalizationYes Yes, via web tool (WYSIWYG editor)YesYesYesYesYesYesYes
Conditional Personalization (if/else)- Yes but, not through web newsletter editor, only by using the APIYesYesYesYesYes
WYSIWYG Newsletter EditorYes Available for free, with any plan (Free plan included)Yes +$0,25 per thousand, in addition to monthly packageYesYesNoYesNoNoYes
HTML Content Templates (WYSIWYG Editor)YesYesYesYesYesNoYes
Dedicated IP availableYes With our Silver, Gold, Platinum and Diamond Plans, you can ask for a Dedicated IP address.YesYesYesNoYesYesYesYesYesYes
Free plan6,000 emails per month, max 200 per day200 emails per day (and up to 40,000 emails a month bundled free via select integration partners)first 10009,000 emails per month, max 300 per 24 hours2,000 emails per day for EC2 users6,000 emails per month (special offers for startups)200 emails per day500 emails per monthup to 1,000 free emails available on request12,000 emails/month, no daily limit30 days money back
Price0.18 USD to $0.50 per thousand0.1 USD (without email tracking) to $1 USD per thousand0.09 USD per thousand0.18 USD to $0.65 per thousand0.1 USD per thousand, plus traffic charges0 USD for 6000 emails/monthly, $50 Unlimited emails/monthly0.1 USD to 1.00 per thousand0.49 USD to $3.90 per thousand0.8 USD to $1.40 USD per thousand0.1 USD to $0.20 per thousand, depending on usage0.83 USD per month, $0.10 per thousand
Custom-Pricing For Big SendersYesYesYesYesNoYesYesYesYesYesYes
Cancellation policyCancel any time, no contractCancel at any time, no contractNo monthly subscriptions - cancel anytimeCancel at any time, no contractPay for what you send; no required contract or commitments.Cancel any time, no contractCancel any time, no contractCancel any time, no obligationsCancel any time, no contract
REST APIYesYes Yes, for our Bronze plan and higher (and Free plan too)YesYesYesYesYesYesYes
Event APIYes For every plan, you can get every event (open, click, bounce...) in real timeYes Yes, for our Silver plan and higher (and Free plan too)YesYesNoYesYesYes Notification APIYes
Manage contacts through APIYes Read a full tutorial at See our Newsletter API at http://docs.sendgrid.comYesYesYes
Send email through APIYes Only by one HTTP call labeled as a Beta featureYes
Sub-user APIYesYes Yes, for our Silver plan or higherNo
24/7 SupportYes Across 3 Global Time ZonesYes After-hours support is for critical incidentsYesYesYesYesYes For Pro PlansYes After hours support for critical incidents.Yes Live Chat, Tickets, Phone, SkypeYes 24/7 Email Support
Dedicated Support TeamYesYesYesYesYesYesYesYesYesYesYes
Phone SupportNoYes During regular business hours for all plan levels, including "Free."NoYes- Available with paid support planYes- For First-class plansYes During regular business hours for all plan levelsYes 24/7NoNo
Multi-user LoginYesYesYesYesNo
Prioritize emailsYes Email Priority Management is handled on Mailjet with X-Mailjet email headers : Add preferred time of delivery which can prioritize or schedule for later.No
User-Agent TrackingYesYesYesYesYes
PluginsYes Prestashop, Wordpress, Dotclear, SPIP, Joomla, DrupalYes PrestaShop, WordPress, MagentoYes Bitrix, Zapier, MailigenYes Most major languages and frameworksYes Most major languages, frameworks, and platforms
Launch date2010-08-102009-04-282010-01-012012 September2011-01-252013-07-1720102009-08-0120102012 April2013
Emails sent per month8000000008800000000 (8.8 Billion) in August 2013200000000
LanguagesEnglish, French, German, SpanishEnglishEnglishEnglish, French, SpanishEnglish, French, German, Japanese, SpanishEnglishEnglish, French, RussianEnglishEnglish, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, UkrainianEnglishEnglish
Sample CustomersTAG Hauer, MIT, Fotolia, TheFancy, Jolicloud, Readability, Sketchfab, Prestashop, Amnesty International...Pinterest, Spotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHubBMW, Fleury Michon, SodeboGithub, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, PagerdutyIntuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Ohio University
Sample Integration PartnersWordpress, Joomla, Prestashop, Drupal, Zapier, Azure, HP Cloud, Softlayer, Rackspace, Heroku, Engineyard, Cloudbees (owner), Heroku, Engineyard, AppFog
Last update2015-01-07 16:47:302014-09-01 13:36:092014-06-18 20:36:132014-07-03 11:41:392014-09-01 13:36:092014-02-14 13:16:032014-09-01 13:36:092014-04-23 02:40:582014-02-03 20:48:532014-09-19 23:22:092014-10-28 16:16:36
  • 2011-01-26 12:25:26
    2015-01-07 16:47:30
  • Email
  • Compare side-by-side Best Transactional Email Service Providers with a review of each transactional emailing software enabling mass email, newsletters... Bulk email software comparison.
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  • Why isn't postmark in the comparison?
    Posted 2015-01-14 03:54:37 by derhai
  • voted for SendinBlue (Like)
    Posted 2015-01-02 11:28:47 by ionut
  • voted for Mailjet (Like)
    Posted 2014-10-21 11:46:03 by doaa
  • voted for Mailjet (Like)
    Posted 2014-10-21 11:35:04 by Airis Anugnis
  • voted for Mailjet (Like)
    Posted 2014-10-21 09:54:49 by shubs
  • voted for Mailjet (Like)
    Simple pricing, user-friendly interface and great deliverability! Can't beat that!
    Posted 2014-10-20 11:33:01 by sunnygal
  • voted for Mandrill (Like)
    Super produit, à garder à l'oeil ;)
    Français Posted 2014-09-19 23:13:23 by Nyxo
  • voted for SendGrid (Like)
    Français Posted 2014-09-02 15:08:29 by DROMZEE
  • Thanks for great matrix. Have you got any comparison on SMTP.COM?
    Posted 2014-08-19 06:44:49 by Pavan
  • voted for SendinBlue (Like)
    Posted 2014-07-25 11:17:32 by Adrien
  • commented on SendinBlue
    La référence en matière d'emailing : tarifs exceptionnel, fonctionnalités complète et prise en main simple. A essayer au plus vite !
    Français Posted 2014-07-09 18:00:18 by GabVega
  • voted for SendinBlue (Like)
    Tarifs exceptionnels, support réactif et fonctionnalités impressionnante, en bref le top !
    Français Posted 2014-07-09 17:57:12 by GabVega
  • voted for this Comparison (Like)
    Posted 2014-06-30 20:38:14 by Jan Beckman
  • voted for SendinBlue (Like)
    Super rapport qualité prix et support réactif
    Français Posted 2014-05-27 18:37:42 by S7mon
  • voted for this Comparison (Like)
    Posted 2014-05-22 19:36:17 by Cem Ünsal
  • voted for SendGrid (Like)
    Posted 2014-03-27 17:59:29 by Jessica Willemain-Burns
  • voted for Mandrill (Like)
    After going through send grid, mailjet, now happiest with mandrillapp
    Posted 2014-03-07 07:52:18 by Mike Schroll
  • voted for Mailjet (Like)
    Posted 2014-02-14 11:51:42 by Thomas_H
  • voted for Leadersend (Like)
    Posted 2014-02-07 16:21:38 by imwd
  • voted for Mailjet (Like)
    Posted 2014-01-02 10:50:34 by Thomas_H
  • voted for Elastic Email (Like)
    Although there is no telephone support, the support we have received has been excellent.
    Posted 2013-12-01 15:54:41 by theBrokerList
  • voted for SendGrid (Like)
    At 10B/emails per month, SendGrid is the only company with proven scale
    Posted 2013-11-06 01:08:48 by Jim
  • voted for Mailgun (Like)
    perfect service!
    Posted 2013-10-21 12:25:51 by Lestat
  • voted for Mailjet (Like)
    Posted 2013-10-12 16:46:27 by Maggie
  • voted for AuthMailer (Like)
    Posted 2013-10-08 11:40:27 by jacklat
  • voted for Mandrill (Like)
    Posted 2013-10-02 17:55:57 by Emmanuel Lepage
  • voted for Mailjet (Like)
    Been using their service for sending emails out and their analytics great stuff
    Posted 2013-08-19 13:59:09 by Alex985
  • voted for this Comparison (Like)
    Posted 2013-08-12 17:40:20 by trueblue711
  • voted for SocketLabs (Like)
    Very knowledgeable and prompt customer support, both with regards to the platform and deliverability advice in general, never any issues with up time
    Posted 2013-08-01 17:27:02 by Matt R
  • voted for Mailjet (Like)
    Posted 2013-07-19 11:50:13 by Mansi
  • voted for SendGrid (Like)
    Posted 2013-07-11 17:40:06 by Tim Kojetin
  • voted for SendGrid (Like)
    Love SG. Support is top notch, product is the industry standard.
    Posted 2013-06-26 18:14:41 by Vince
  • voted for this Comparison (Like)
    Posted 2013-06-12 20:38:13 by aalex
  • voted for turboSMTP (Like)
    Posted 2013-03-26 14:07:55 by matt_975
  • voted for SendGrid (Like)
    Posted 2013-03-06 00:14:52 by Pedro Sorrentino
  • voted for Mailjet (Like)
    Top of its class. Wouldn't dream of a better service.
    Posted 2013-03-05 17:44:31 by lfraisse
  • voted for Mailjet (Like)
    Posted 2013-03-04 16:09:42 by esdomingo
  • voted for Mailjet (Like)
    Posted 2013-03-04 16:08:06 by Anita
  • voted for Mailjet (Like)
    Posted 2013-03-04 16:07:21 by jt
  • voted for Mailjet (Like)
    Posted 2013-03-04 16:06:35 by Pilou
  • voted for Mailjet (Like)
    Réellement simple d'accès et de nombreux outils disponibles, que du bon ! J'adhère.
    Français Posted 2013-03-04 16:03:43 by Kimon46
  • voted for Mailjet (Like)
    Posted 2013-03-04 16:03:10 by Laurent Perrin
  • voted for Mailjet (Like)
    Posted 2013-03-04 16:01:07 by Barth Lecocq
  • voted for Mailjet (Like)
    We been extremely happy with the Mailjet support, service and deliverability so far.
    Posted 2013-03-04 15:57:53 by allumski
  • voted for Mailjet (Like)
    Posted 2013-03-04 12:15:10 by SB
  • voted for Mailjet (Like)
    Posted 2013-03-04 11:35:42 by Benoit Laurent
  • voted for Mailjet (Like)
    Best service I ever tried !
    Posted 2013-03-04 11:28:00 by JustMe
  • voted for Mailjet (Like)
    Posted 2013-03-04 11:26:31 by gillien
  • voted for Mailjet (Like)
    Posted 2013-03-04 11:13:37 by Paul Leprévost
  • voted for Mailjet (Like)
    Posted 2013-03-04 11:11:54 by Didier Forest
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