Best Transactional Email Service Comparison

Internet > Communications > Email
2014-09-19 23:22:09

Comparison of the cloud email services that provide transactional email or bulk email software (marketing software to manage mass email such as newsletters).

These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specific API.

Transactional email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transactional email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, invoice...

These messages are especially important for ecommerce, shopping sites... (crucial step of the customer relationship : the customer would be really disappointed if he never receives the expected email). The deliverability criteria is really important.

This detailed comparison chart will help you to choose your cloud email solution for bulk email or transactional email. Most of them have a free plan, it will help you to test several email sender before deciding which one is the best for your needs.

MailjetSendGridElastic EmailSendinBlueAmazon SESLeadersendMailgunSocketLabsturboSMTPMandrill
Like 37 34 5 3 2 1 12 8 3 7
Introduction Video
Technical details
SMTP supportYesYesYesYesYesYesYesYesYes 24/7 Multilanguage SupportYes
Send transactional emailsYesYesYesYesYesYesYesYesYesYes
Incoming Email SupportNoYes Parse inbound email, including attachments and content. See for webhook examples. Supported by Griddler: Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: Parses inbound, can be handled by griddler:
Send bulk emailsYesYesYesYesYesYesYesYesYes
SPFYesYesYesYesYes Yes Instructions on how to set it up on your domain are given.YesYesYesYes
Automatic DKIM signingYesYesYesYesYesYesYesYesYes
Personalized DKIM for free (no more "on behalf of")YesYes Upgrade to a Silver plan or higher to get personalized DKIMYesYesYesYesYes Must contact supportYesYes
Open TrackingYesYesYesYesNoYesYesYesYes
Click TrackingYesYesYesYesNoYesYesYesYes
Clicks Details (per Link, etc.)YesYes Via real-time Event API webhookYesYesYesYes Reporting available both through Control Panel and APINo
File AttachmentsYes Possible via SMTPYes up to 10 MBYes up to 15 MBYesYes Up to 10 MBYesYes up to 25 MBYes up to 30mbYes up to 1 MBYes up to 10 MB
Message Personalization- Yes but, not through web newsletter editorYesYesYesYesYesYes
Conditional Personalization (if/else)- Yes but, not through web newsletter editorYesYesYesYesYes
WYSIWYG Newsletter EditorYes Available for free, with any plan (Free plan included)Yes +$0,25 per thousand, in addition to monthly packageYesYesNoYesNoNoYes
HTML Content Templates (WYSIWYG Editor)YesYesYesYesYesNoYes
Dedicated IP availableYesYesYesYesNoYesYesYesYesYes
Free plan6,000 emails per month, max 200 per 24 hours200 emails per day (and up to 40,000 emails a month bundled free via select integration partners)first 10009,000 emails per month, max 300 per 24 hours2,000 emails per day for EC2 users6,000 emails per month (special offers for startups)200 emails per day500 emails per monthup to 1,000 free emails available on request12,000 emails/month, no daily limit
Price0.18 USD to $0.50 per thousand0.1 USD (without email tracking) to $1 USD per thousand0.09 USD per thousand0.18 USD to $0.65 per thousand0.1 USD per thousand, plus traffic charges0 USD for 6000 emails/monthly, $50 Unlimited emails/monthly0.1 USD to 1.00 per thousand0.49 USD to $3.90 per thousand0.8 USD to $1.40 USD per thousand0.1 USD to $0.20 per thousand, depending on usage
Custom-Pricing For Big SendersYesYesYesYesNoYesYesYesYesYes
Cancellation policyCancel any time, no contractCancel at any time, no contractNo monthly subscriptions - cancel anytimeCancel at any time, no contractPay for what you send; no required contract or commitments.Cancel any time, no contractCancel any time, no contractCancel any time, no obligations
REST APIYesYes Yes, for our Bronze plan and higher (and Free plan too)YesYesYesYesYesYesYes
Event APIYesYes Yes, for our Silver plan and higher (and Free plan too)YesYesNoYesYesYes Notification APIYes
Manage contacts through APIYesYes See our Newsletter API at http://docs.sendgrid.comYesYesYes
Send email through APIYesYesYesYesYesYesYesYes labeled as a Beta featureYes
Sub-user APIYesYes Yes, for our Silver plan or higherNo
24/7 SupportYes Across 3 Global Time ZonesYes After-hours support is for critical incidentsYesYesYesYesYes For Pro PlansYes After hours support for critical incidents.Yes Live Chat, Tickets, Phone, Skype
Dedicated Support TeamYesYesYesYesYesYesYesYesYesYes
Phone Support- For VIP clientsYes During regular business hours for all plan levels, including "Free."NoYes- Available with paid support planYes- For First-class plansYes During regular business hours for all plan levelsYes 24/7No
Multi-user LoginYesYesYesYesNo
Prioritize emailsYes Tag dans les entêtesYesYesYes Add preferred time of delivery which can prioritize or schedule for later.No
User-Agent TrackingYesYesYesYesYes
PluginsYes Prestashop, Wordpress, Dotclear, SPIP, Joomla, DrupalYes PrestaShop, WordPress, MagentoYes Bitrix, Zapier, MailigenYes Most major languages and frameworksYes Most major languages, frameworks, and platforms
Launch date2010-08-102009-04-282010-01-012012 September2011-01-252013-07-1720102009-08-0120102012 April
Emails sent per month3000000008800000000 (8.8 Billion) in August 2013200000000
LanguagesEnglish, French, German, SpanishEnglishEnglishEnglish, French, SpanishEnglish, French, German, Japanese, SpanishEnglishEnglish, French, RussianEnglishEnglish, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, UkrainianEnglish
Sample CustomersMIT, Fotolia, TheFancy, Jolicloud, Readability, Sketchfab, Prestashop, Amnesty International...Pinterest, Spotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHubBMW, Fleury Michon, SodeboGithub, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, PagerdutyIntuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Ohio University
Sample Integration PartnersWindows Azure, HP Cloud, Softlayer, Rackspace, Heroku, Engineyard, Cloudbees (owner), Heroku, Engineyard, AppFog
Last update2014-09-01 13:36:092014-09-01 13:36:092014-06-18 20:36:132014-07-03 11:41:392014-09-01 13:36:092014-02-14 13:16:032014-09-01 13:36:092014-04-23 02:40:582014-02-03 20:48:532014-09-19 23:22:09
  • 2011-01-26 12:25:26
    2014-09-19 23:22:09
  • Email
  • Compare side-by-side Best Transactional Email Service Providers with a review of each transactional emailing software enabling mass email, newsletters... Bulk email software comparison.
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