Best Transactional Email Service Comparison

Internet > Communications > Email
2015-03-16 10:17:18

Comparison of the cloud email services that provide transactional email or bulk email software (marketing software to manage mass email such as newsletters).

These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specific API.

Transactional email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transactional email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, invoice...

These messages are especially important for ecommerce, shopping sites... (crucial step of the customer relationship : the customer would be really disappointed if he never receives the expected email). The deliverability criteria is really important.

This detailed comparison chart will help you to choose your cloud email solution for bulk email or transactional email. Most of them have a free plan, it will help you to test several email sender before deciding which one is the best for your needs.

MailjetMailgunSendGridSMTP.comElastic EmailSendinBlueAmazon SESMandrillAuthMailerSocketLabsLeadersendturboSMTPturboSMTP
Like 41 12 34 13 5 4 3 7 1 9 1 3 3
Introduction Video
Technical details
SMTP supportYesYesYesYesYesYesYesYesYesYesYesYes 24/7 Multilanguage SupportYes 24/7 Multilanguage Support
Send transactional emailsYesYesYesYesYesYesYesYesYesYesYesYesYes
Incoming Email SupportYes Using the Parse API you can get the content of an incomming email POSTed by HTTP on a server : Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: Parse inbound email, including attachments and content. See for webhook examples. Supported by Griddler: Parses inbound, can be handled by griddler: Only Backup MXYes
Send bulk emailsYesYesYesYesYesYesYesYesYesYesNoYesYes
SPFYesYesYesYesYesYes Yes Instructions on how to set it up on your domain are given.YesYesYesYes
Automatic DKIM signingYesYesYesYesYesYesYesYesYesYesYes
Personalized DKIM for free (no more "on behalf of")YesYesYes Upgrade to a Silver plan or higher to get personalized DKIMYesYesYesYesYesYesYesYes
Open TrackingYesYesYesYes Via HEMS PackageYesYesNoYesYesYes
Click TrackingYesYesYesYes Via HEMS PackageYesYesNoYesYesYes
Clicks Details (per Link, etc.)YesYes Reporting available both through Control Panel and APIYes Via real-time Event API webhookYes Via HEMS PackageYesYesNoYes
Message PersonalizationYes Yes, via web tool (WYSIWYG editor)YesYesYes Via HEMS PackageYesYesNoYesYesYes
Conditional Personalization (if/else)- Yes but, not through web newsletter editor, only by using the APIYesYes Via HEMS PackageYesYesYesYes
WYSIWYG Newsletter EditorYes Available for free, with any plan (Free plan included)NoYes +$0,25 per thousand, in addition to monthly packageYes Via HEMS PackageYesYesNoYesYesYes
HTML Content Templates (WYSIWYG Editor)YesYesYes Via HEMS PackageYesYesNoYesNoYes
Dedicated IP availableYes With our Silver, Gold, Platinum and Diamond Plans, you can ask for a Dedicated IP address.Yes $59 per monthYesYesYesYes Gold or Higher PlanNoYes $29 per monthYesYesYesYes Gold or higher planYes Gold or higher plan
Free plan6,000 emails per month, max 200 per day10,000 free per month400 emails per day30 day money backfirst 10009,000 emails per month, max 300 per 24 hours62,000 emails per month for EC2 users12,000 emails/month, no daily limit30 days money back15 day trial. 500 emails per month6,000 emails per month (special offers for startups)6000 emails per month - up to 200 per day6000 emails per month - up to 200 per day
Price0.18 USD to $0.50 per thousand0.1 USD to $0.50 per thousand0.57 USD to $0.80 USD per thousand0.3 USD to $2.50 per thousand0.09 USD per thousand after initial 500K clean0.13 USD to $0.67 per thousand0.1 USD per thousand, plus traffic charges. $0.12 per GB of attachments sent.0.1 USD to $0.20 per thousand, depending on usage0.13 USD to $0.83 per thousand0.4 USD to $3.16 per thousand0.1 USD to $0.20 per 10000.51 USD to $0.70 USD per thousand0.51 USD to $0.70 USD per thousand
Custom-Pricing For Big SendersYesYesYesYesYesYesNoYesYesYesYesYesYes
Cancellation policyCancel any time, no contractCancel any time, no contractCancel at any time, no contractCancel any time, no contractNo monthly subscriptions - cancel anytimeCancel at any time, no contractPay for what you send; no required contract or commitments.Cancel at any time, no contractCancel any time, no contractCancel any time, no contractCancel any time, no obligationsCancel any time, no obligations
REST APIYesYesYes Yes, for our Bronze plan and higher (and Free plan too)YesYesYesYesYesYesYes
Event APIYes For every plan, you can get every event (open, click, bounce...) in real timeYesYes Yes, for our Silver plan and higher (and Free plan too)YesYesYesNoYesYes Notification APIYes
Manage contacts through APIYes Read a full tutorial at See our Newsletter API at http://docs.sendgrid.comYesYesYes
Send email through APIYes Only by one HTTP call labeled as a Beta featureYes
24/7 SupportYes Across 3 Global Time Zones - Online ticket generationYes Online form submission.Yes Online ticket generation.Yes 24/7/365 Via Phone, Email or chatYes Email only. Our average email support response time is less than one hour during weekdays. Up to 3 hours on weekends.Yes Online form submissionYes Basic: Included, Developer: $49/month, Business & Enterprise prorated.Yes 24/7 Email Support. Online form submission. No Phone Support.Yes Online form submission- Online form submissionYes Live Chat, Tickets, Phone, SkypeYes Live Chat, Tickets, Phone, Skype
Dedicated Support TeamYesYesYesYesYesYesYesYesYesYesYesYesYes
Phone SupportNo- For First-class plansYes During regular business hours for all plan levels, including "Free." Critical and Escalation Support available 24/7Yes 24/7 for all clientsNoYes- Available with paid support planNoNoYes During regular business hours for all plan levelsYesYes 24/7Yes 24/7
HeadquarteredParis, FranceSan Francisco, CACO - CAUkraineCanadaParis, FranceSeattle, WAFinlandAston, PALatvia, RigaSan Diego, CASan Diego, CA
Multi-user LoginYesYesYesYesNoYes
Prioritize emailsYes Email Priority Management is handled on Mailjet with X-Mailjet email headers : Add preferred time of delivery which can prioritize or schedule for later.YesYes- via sub-accounts
User-Agent TrackingYesYesYesYesYes
PluginsYes Prestashop, Wordpress, Dotclear, SPIP, Joomla, DrupalYes Most major languages and frameworksYesYes PrestaShop, WordPress, MagentoYes Most major languages, frameworks, and platformsYes Bitrix, Zapier, Mailigen
Launch date2010-08-1020102009-04-2819982010-01-012012 September2011-01-252012 April20132009-08-012013-07-1720102010
Emails sent per month8000000008800000000 (8.8 Billion) total in August 2013 13,196,017,135 total in 1/2015600000000200000000
LanguagesEnglish, French, German, SpanishEnglish, French, RussianEnglishEnglish, Spanish, French, Russian, Arabic, IndianEnglishEnglish, French, SpanishEnglish, French, German, Japanese, SpanishEnglishEnglishEnglishEnglishEnglish, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, UkrainianEnglish, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, Ukrainian
Sample CustomersTAG Hauer, MIT, Fotolia, TheFancy, Jolicloud, Readability, Sketchfab, Prestashop, Amnesty International...Github, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, PagerdutyPinterest, Spotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHubBMW, Fleury Michon, SodeboIntuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Panera Bread
Sample Integration PartnersWordpress, Joomla, Prestashop, Drupal, Zapier, (owner), Heroku, Engineyard, AppFogWindows Azure, HP Cloud, Softlayer, Rackspace, Heroku, Engineyard, Cloudbees
Last update2015-01-28 22:46:322015-01-28 23:19:312015-01-29 00:27:452015-03-09 19:28:152015-01-28 22:49:452015-01-28 23:02:532015-03-09 19:28:152015-03-09 19:28:152015-01-28 23:36:052015-03-09 19:28:152015-03-09 19:28:152015-03-09 19:28:152015-03-09 19:28:15
File AttachmentsYes Possible via SMTPYes up to 25 MBYes up to 10 MBYes Up to 15 MBYes up to 15 MBYesYes Up to 10 MBYes up to 10 MBYesYes up to 30mbYesYes up to 1 MBYes up to 1 MB
  • 2011-01-26 12:25:26
    2015-03-16 10:17:18
  • Email
  • Compare side-by-side Best Transactional Email Service Providers with a review of each transactional emailing software enabling mass email, newsletters... Bulk email software comparison.
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