Best Transactional Email Service Comparison

Internet > Communications > Email
2015-09-17 16:13:24

Comparison of the cloud email services that provide transactional email or bulk email software (marketing software to manage mass email such as newsletters).

These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specific API.

Transactional email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transactional email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, invoice...

These messages are especially important for ecommerce, shopping sites... (crucial step of the customer relationship : the customer would be really disappointed if he never receives the expected email). The deliverability criteria is really important.

This detailed comparison chart will help you to choose your cloud email solution for bulk email or transactional email. Most of them have a free plan, it will help you to test several email sender before deciding which one is the best for your needs.

MailjetSendinBlueElastic EmailSendGridAmazon SESMailgunSMTP.comMandrillAuthMailerSocketLabsLeadersendturboSMTPSparkPostPostmark
Technical details
SMTP supportYesYesYesYesYesYesYesYesYesYesYesYes 24/7 Multilanguage SupportYesYes Globally redundant SMTP and API infrastructure
Send transactional emailsYesYesYesYesYesYesYesYesYesYesYesYesYesYes
Incoming Email SupportYes Using the Parse API you can get the content of an incomming email POSTed by HTTP on a server : Parse inbound email, including attachments and content. See for webhook examples. Supported by Griddler: Parse emails, including attachements and quoted text. Easily forward using different expression matches, including regex, and POST to HTTP. Supported by Griddler: Parses inbound, can be handled by griddler: Only Backup MXYes Our SparkPost Elite offering has this support, but not SparkPost PublicYes Handles inbound, can be parsed by griddler:
Send bulk emailsYesYesYesYesYesYesYesYesYesYesNoYesYesNo Multiple recipients per transactional email per the API or SMTP
SPFYesYesYesYesYes Yes Instructions on how to set it up on your domain are given.YesYesYesYesYesYesYes
Automatic DKIM signingYesYesYesYesYesYesYesYesYesYesYesYesYes
Personalized DKIM for free (no more "on behalf of")YesYesYesYes Upgrade to a Silver plan or higher to get personalized DKIMYesYesYesYesYesYes- Our SparkPost Elite offering has this support, but not SparkPost Public.Yes
Open TrackingYesYesYesYesNoYesYes Via HEMS PackageYesYesYesYesYes
Click TrackingYesYesYesYesNoYesYes Via HEMS PackageYesYesYesYesNo
Clicks Details (per Link, etc.)YesYesYesYes Via real-time Event API webhookYes Reporting available both through Control Panel and APIYes Via HEMS PackageNoYesYes Greater details available in our SparkPost Elite offering
Message PersonalizationYes Yes, via web tool (WYSIWYG editor)YesYesYesNoYesYes Via HEMS PackageYesYesYesYes
Conditional Personalization (if/else)- Yes but, not through web newsletter editor, only by using the APIYesYesYesYes Via HEMS PackageYesYesYes
WYSIWYG Newsletter EditorYes Available for free, with any plan (Free plan included)YesYesYes +$0,25 per thousand, in addition to monthly packageNoNoYes Via HEMS PackageYesYesYes- You can use our partner SendWithUs to easily achieve thisNo
HTML Content Templates (WYSIWYG Editor)YesYesYesYesNoYes Via HEMS PackageYesNoYes- We support HTML/Text templates, but we do not offer WYSIWYG abilities. You can use our partner SendWithUs to achieve
Dedicated IP availableYes With our Silver, Gold, Platinum and Diamond Plans, you can ask for a Dedicated IP address.Yes Gold or Higher PlanYesYesNoYes $59 per monthYesYes $29 per monthYesYesYesYes Gold or higher planYesNo Shared IP's
Free plan6,000 emails per month, max 200 per day9,000 emails per month, max 300 per 24 hours25000 free emails per month400 emails per day62,000 emails per month for EC2 users10,000 free per month30 day money back2000 trial sends, 25/hour limit30 days money back15 day trial. 500 emails per month6,000 emails per month (special offers for startups)6000 emails per month - up to 200 per day10,000 emails per month25,000 emails, no time limit
Price0.18 USD to $0.50 per thousand0.13 USD to $0.67 per thousand0.09 USD to $0.19 USD per thousand0.57 USD to $0.80 USD per thousand0.1 USD per thousand, plus traffic charges. $0.12 per GB of attachments sent.0.1 USD to $0.50 per thousand0.3 USD to $2.50 per thousand0.1 USD to $0.20 per thousand, depending on usage0.13 USD to $0.83 per thousand0.4 USD to $3.16 per thousand0.1 USD to $0.20 per 10000.51 USD to $0.70 USD per thousand0.4 USD to $0.69 per thousand, depending on volume0.5 USD to1.50 USD per thousand
Custom-Pricing For Big SendersYesYesYesYesNoYesYesYesYesYesYesYesYesYes
Cancellation policyCancel any time, no contractCancel at any time, no contractCancel at any time, no contract.Cancel at any time, no contractPay for what you send; no required contract or commitments.Cancel any time, no contractCancel any time, no contractCancel at any time, no contractCancel any time, no contractCancel any time, no contractCancel any time, no obligationsCancel any time, no contract, month-to-monthCancellation must be issued via the Service. Any cancellation issued must be done three (3) days prior to the end of the contract term.
REST APIYesYesYesYes Yes, for our Bronze plan and higher (and Free plan too)YesYesYesYesYesYesYesYes
Event APIYes For every plan, you can get every event (open, click, bounce...) in real timeYesYesYes Yes, for our Silver plan and higher (and Free plan too)NoYesYesYesYes Notification APIYesYes Via WebhooksYes
Manage contacts through APIYes Read a full tutorial at See our Newsletter API at http://docs.sendgrid.comYesYesYesYes Edit active/inactive addresses by API.
Send email through APIYes Only by one HTTP call labeled as a Beta featureYesYesYes
24/7 SupportYes Across 3 Global Time Zones - Online ticket generationYes Online form submissionYesYes Online ticket generation.Yes Basic: Included, Developer: $49/month, Business & Enterprise prorated.Yes Online form submission.Yes 24/7/365 Via Phone, Email or chatYes 24/7 Email Support. Online form submission. No Phone Support.Yes Online form submission- Online form submissionYes Live Chat, Tickets, Phone, SkypeNoYes Support by email around the clock. Live chat.
Dedicated Support TeamYesYesYesYesYesYesYesYesYesYesYesYesYesYes
Phone SupportNoYesYesYes During regular business hours for all plan levels, including "Free." Critical and Escalation Support available 24/7- Available with paid support plan- For First-class plansYes 24/7 for all clientsNoNoYes During regular business hours for all plan levelsYesYes 24/7- This is available in our SparkPost Elite offeringNo
HeadquarteredParis, FranceParis, FranceCanadaCO - CASeattle, WASan Francisco, CAUkraineFinlandAston, PALatvia, RigaSan Diego, CASan Francisco, CAParent Company: Wildbit - Philadelphia, PA
Multi-user LoginYesYesYesYesNoYes- This is available in our SparkPost Elite offeringNo
Prioritize emailsYes Email Priority Management is handled on Mailjet with X-Mailjet email headers : Add preferred time of delivery which can prioritize or schedule for later.- via sub-accounts- This is available in our SparkPost Elite offering
User-Agent TrackingYesYesYesYesYes- Available in our SparkPost Elite offering
PluginsYes Prestashop, Wordpress, Dotclear, SPIP, Joomla, DrupalYes PrestaShop, WordPress, MagentoYes Most major languages and frameworksYesYes Most major languages, frameworks, and platformsYes Bitrix, Zapier, MailigenYes Node, PHP, Python SDKsYes
LanguagesEnglish, French, German, SpanishEnglish, French, SpanishEnglishEnglishEnglish, French, German, Japanese, SpanishEnglish, French, RussianEnglish, Spanish, French, Russian, Arabic, IndianEnglishEnglishEnglishEnglishEnglish, Espanol, Français, Italiano, Portugues, German, Russian, Arabic, UkrainianEnglishEnglish
Sample CustomersTAG Hauer, MIT, Fotolia, TheFancy, Jolicloud, Readability, Sketchfab, Prestashop, Amnesty International...BMW, Fleury Michon, SodeboSpotify, Foursquare, Pandora, Hootsuite, Uber, Kickstarter, Air BnB, GitHubGithub, Heroku, Uservoice, Stripe, 37 Signals, Parse, Adroll, PagerdutyIntuit, IBM, ADP, Crutchfield, Warner Bros, Red Cross, Virgin, Panera BreadNetki, Iterable, PinterestIKEA, Minecraft, Livestream, Unicef, Litmus, Salesforce-Desk
Sample Integration PartnersWordpress, Joomla, Prestashop, Drupal, Zapier, Azure, HP Cloud, Softlayer, Rackspace, Heroku, Engineyard, CloudbeesRackspace (owner), Heroku, Engineyard, AppFogMailchimpSendWIthUs, OnGage
  • 2011-01-26 12:25:26
    2015-09-17 16:13:24
  • Email
  • Compare side-by-side Best Transactional Email Service Providers with a review of each transactional emailing software enabling mass email, newsletters... Bulk email software comparison.
  • Public
  • Creative Commons License CC-BY-SA 3.0 / GNU FDL
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