m3u8 file

The server figures out where the ad should be based on URL arguments, it figures out what it the creative and return it as a m3u8.

See the reference side-by-side comparison Streaming options.

	m3u8 file
Pros	* You can have more than one video as part of the response. * The server load is pretty light so you would not need too many servers to support it. * We can easily switch from one CDN to another.
Cons	* Some platforms may not be supporting it. * The players would need to make an extra call to load the videos. * We do not have a direct view on which videos are loaded by whom unless we add tracking parameter. * 302 is not supported within a m3u8 by JWPlayer.