The server figures out where the ad should be based on URL arguments, it figures out what it the creative and return it as a m3u8.
|Pros||* You can have more than one video as part of the response. * The server load is pretty light so you would not need too many servers to support it. * We can easily switch from one CDN to another.|
|Cons||* Some platforms may not be supporting it. * The players would need to make an extra call to load the videos. * We do not have a direct view on which videos are loaded by whom unless we add tracking parameter. * 302 is not supported within a m3u8 by JWPlayer.|